THE CONFERENCE PROCEEDINGS - IFEAT

anethole does not meet the demand, thus creating a shortfall. In this situation, there is a newopportunity to synthesise anethole from basic petrochemical materials.The main materials of synthetic anetholeare anisole and propionic anhydride, whichare easy to get, so their supply is sufficientand the price is stable. Synthetic anethole isvery easy to expand and the production costis fairly stable. After more than one year'sanethole production in my company,Jianzhong Flavors and Fragrances (JZFF),we have solved the problems of productioncost, quality and pollution. The synthetictechnology of my company is green andeconomical. The by-products from theprocess are useful intermediates, which aresold as products. There is virtually no wasteproduced in the synthetic process, in linewith the trend of scientific development inthe world now.LaboratoryAnetholeJianzhong Flavors and Fragrance (JZFF)Packing workshopHeliotropinJianzhong Flavors and Fragrance (JZFF)Synthetic anethole can make up the supply gap comingfrom natural anethole and CST anethole. Moreimportantly, synthetic anethole has advantages such asprice and supply stability with production expandingeasily. Its quality is suitable for food use. My companycan supply synthetic anethole with super quality and acompetitive price for customers all over the world. Withtime ticking away, synthetic anethole will occupy theleading role after competing with natural and CSTanethole, finally replacing the other two kinds of anetholebecause of its inherent advantages.CONCLUSIONSA commercial production line for syntheticanethole has been built in Jianzhong Flavors,and "Jianzhong" brand anethole will bereliably supplied to any customers all overthe world at a stable and competitive priceand at outstanding quality. As for thecompetition between natural origin andchemical synthesis, the synthetic product willgradually beat and replace natural originproducts. It is like the conclusion that I cameto about heliotropin in Cochin India 2005:"Synthetic heliotropin would soon becompletely substituted for the heliotropincoming from natural safrole completely" Thisprophecy was realised in 2010. Moreover the4 Conclusions• A commercial production line for synthetic anethole hasbeen built in Jianzhong Flavors, and "Jianzhong" brandanethole will be reliably supplied to any customer all overthe world with a stable and competitive price andoutstanding quality.• Regarding competition between natural origin and chemicalsynthesis, the synthetic product will gradually beat andreplace natural origin products like heliotropin. Because theprice and supply of synthetic anethole is very stable andcompetitive. Only monomer synthetic flavours have thischaracteristic.• It will take some time for synthetic anethole to replace thenatural product. Downstream customers will be active intaking the lead to use synthetic anethole. This is thedeveloping trend in the modern world.110