THE CONFERENCE PROCEEDINGS - IFEAT

Alcoholic beveragesThe most popular alcoholic beverage in Russia is beer. Annual beer consumption is about 99 litres percapita 16 . In 2011, of all the alcoholic beverages consumed in the country the share of beer was 76.53%(in dL). The share of vodka and strong liquor was 11.76%. Low alcoholic beverages were 2.4%, wines7.33% (more than half of wines in the market are imported), and sparkling wines 1.98% 17 .Please refer to Table 9 below for data on annual output of alcoholic beverages in Russia.JuicesThe annual per capita consumption of juices in Russia is 20 litres, and the industry has great potentialfor further growth. By production volume Russia takes 4 th place in the world after the USA, Germanyand China. But the market for juice concentrates strongly depends on imports. In 2010 the juiceconcentrates import volume was 152.3 million litres which is more than twice the volume of localproduction 18 .Local juice producers follow world trends in their marketing strategies. Like in many countries of theworld, there is a growing interest in natural and healthy ingredients, and also in beverages withoutpreservatives, synthetic colourants and additives. Functional beverages are not yet widespread in thecountry, but cold teas, beer-based mixes and Near Water drinks are getting more and more popular.Please refer to Table 9 below for data on annual output of non-alcoholic beverages in Russia.SnacksThe Russian snacks market is estimated to be not less than USD 3 billion in money terms and 324, 008tonnes in quantity terms. Traditionally, candy bars and cookies are not included in snacks butcalculated as confectionary products. The increase in money terms amounted to about 7.1% in 2010,which was the lowest figure for 5 years. The reason lies in saturation in key segments like potatochips.Potato chips occupy 30% of the snacks market. In 2010 production volume of chips grew by 11% inquantity. The main market players are PepsiCo, Kraft Foods and KDV (the largest local producer withthe market share about 10-12%).269