THE CONFERENCE PROCEEDINGS - IFEAT

So, in the end, this is what I want to do. Iwould like to bridge what has been doneupstream between the fragrance houses, themanufacturers and the retailers, and Iwould like to bridge this with the naturals.That is the purpose of the Industry - with acapital “I” - to present itself as a unitedfront in front of people that do not want toregulate for the sake of regulating; theywant to regulate because they have theirown pressures, and the more we can talk tothem, the more we can present our case in avery holistic way, the better chance wehave of going into a regulation that we canall live with. And that’s what we have tolook and seek for. Thank you very much.Putting Structure on the Whole ValueChain• Extend the downstream SEA upstream tonaturals• A high profile project validated by internationalagencies• Demonstrate the socio-economic importance ofthe naturals for vulnerable groups• Integrating current achievements into astructure and gaining broad recognition36Completing the SEA pictureNaturalslFragranceIndustryManufacturersRetail37Pierre Sivac is a French national, educated in both France and the USA. He isan experienced industry executive having worked for major global companiessuch as Coty, Unilever and Henkel. Pierre’s responsibilities at Coty includedthe brands Calvin Klein, Cerruti, Chloe, Marc Jacobs and Davidoff.Experienced in the global fragrance market, Pierre is now President of theInternational Fragrance Association (IFRA) the global trade associationrepresenting fragrance material manufacturers and compounders. He took upthis post in November 2010.234