THE CONFERENCE PROCEEDINGS - IFEAT

of the normal variation of the ecosystem and with each transaction and iteration, a new point ofbalance can be createdWhile the points of balance willalways be dynamic which is thenature of business – they need notbe so conflicted that they blind eachtrading entity to wider opportunitiesfor collective growth and profitopportunities - which is what oftenhappens in traditionally structuredsupply chains.Trading partners can be jolted outof this mode of behaviour by acompelling event that clearlydemonstrates how they can profitfrom serving the interests of theend-to-end supply chain not justtheir part of it. What is thecompelling event? At some time!"#$%&'()%**+,%&+-%.(• !"#$%&'()#*'(%)#$+,-.$%/"0%10-/230$%'1%-%4#','5#&-,%$.$/06%7%%– 0(**0$%53'89%+3'$+03%-()%)#0%-$%+-3/%'1%/"0%('36-,%:-3#-*'(%'1%/"0%0&'$.$/06%– 8#/"%0-&"%/3-($-&*'(%-%(08%+'#(/%'1%4-,-(&0%&-(%40%&30-/0)%• ;"#,0%/"0%+'#(/$%'1%4-,-(&0%8#,,%-,8-.$%40%).(-6#&%8"#&"%#$%/"0%(-/230%'1%42$#(0$$%7%/"0.%.""/(.%#(,"(0%(1%.231#"/(#4+#(#4"5(,*3./("+14(#&+/3.6(".-#5(#%($3/"&(%77%&#8.3-"0(9%&(1%**"1-:"(6&%$#4(+./(7&%;#(%77%&#8.3-"0(8"#&"%#$%8"-/%'&'6+0,,#(5%0:0(/?%/"-/%&,0-3,.%)06'($/3-/0$%"'8%/"0.%&-(%+3'@/%13'6%$03:#(5%/"0%#(/030$/$%'1%/"0%0()A/'A0()%$2++,.%&"-#(%('/%=2$/%/"0#3%+-3/%'1%#/%• !0&"(','5.%8#,,%)3#:0%/"0%#6+,060(/-*'(%'1%(0/8'3B$%7%$'60%#(%0C#$/0(&0%-,30-).%-()%$'60%/'%40%)0:0,'+0)%/'%600/%#()2$/3.%$+0&#@&%(00)$%• !"0%:-,20%+3'+'$#*'(%#$%6':#(5%13'6%('(%#(/031-&0)%0(/03+3#$0%$',2*'($%/'%D,'4-,%E#(B0)%F0/8'3B%G',2*'($%–