THE CONFERENCE PROCEEDINGS - IFEAT

INTRODUCTIONSUSTAINABLE SUPPLYA CONSUMER PRODUCT GOODS COMPANY PERSPECTIVEArthur SchickWorldwide Flavors, PepsiCoValhalla, NY, USAArt.Schick@pepsico.comToday I’d like to discuss with you Sustainable Supply through the eyes of the consumer product goodscompany or CPG company as I call it, and particularly mine, PepsiCo. I will touch on the value ofbrands, how their reputation can be harmed or enhanced by sustainability efforts, what PepsiCo does,and finally what I’d like to see all IFEAT member companies do to start their sustainability journey.VALUE OF BRANDSMy first topic is the value of brands. Before Istart I would like to get to know my audience– how many of you have children,grandchildren, nieces, and/or nephews?Please raise your hand. Like me, I’ll bet allof us would do everything in our power to besure the children in our care are wellprotected, and will thrive and grow. Well,welcome to the children of CPG companies.Brands are the equivalent of our childrenTop 10 most valuable global brands – Marketing Week UK!"#$%! !"#$%&'#()*&+,-+&&./01!7#!-