THE CONFERENCE PROCEEDINGS - IFEAT

BRAZIL & PARAGUAY IFEAT STUDY TOUR 2012Britta KipckeH. Reynaud & Fils (Deutschland) GmbHbritta.kipcke@reynaud-hamburg.deINTRODUCTIONOn August 10th, nearly 40 IFEAT members from 17 countries checked in at the first hotel in SaoPaulo. It was the starting point for the great IFEAT Study Tour to Brazil and Paraguay. The group wasa good mixture of both first time Study Tour attendees and Study Tour experts. The group was afusion of people from different sectors of the F&F industry and with different reasons to join. But thebottom line was that everybody was there to learn and get a better understanding and a closer view ofF&F ingredient supplies coming from Brazil and Paraguay.WHY WAS BRAZIL CHOSEN?We cannot ignore the fifth largest country of the World, we have to learn about it. Brazil has thelargest economy in South America and the sixth largest in the World. And it is still one of the fastestgrowing economies!The decisive factor to bring the Study Tour to Brazil was that Brazil is the major producer of orangejuice and orange oil.Why Brazil?!!" fifth largest country of the world!" huge biodiversity!" one of the fastest growingeconomy!Text!Text!Text!" the sixth largest economy in theworld and the largest in SouthAmerica!" largest producer of orange oil!" major producer of orange juice!295