THE CONFERENCE PROCEEDINGS - IFEAT

“Companies are having to retool their thinking, saying,‘What is it that our customers are doing through themobile channel that is quite distinct from what we aredelivering them through our traditional web channel?’ ”said Charles S. Golvin, an analyst at Forrester Research,the technology research firm. He added, “It’s hilariousto talk about traditional web business like it’s beengoing on for centuries, but its last century.”Five years ago Blackberry had 50% of the NorthAmerican market but now only has 5%, as IPhone andAndroid phones have taken over. It is not at allinconceivable that the ingredients industry is open tonew technology innovation as are all other industries. - Alibaba was a start but it doesn’t solveindustry problems. There are many examples of the virtual world winning out against the physical –look at Sears versus Amazon.We live in Exponential times• !"#$%&'&()#*'+#$*%("+),+$*--"%)%(+*.+*+/*-)0+-*#"+*%0+1)''+)2-*#.+.$"+3%(/"0)"%.,+3%04,./5+)%+1*5,+%&.+5".+&67)&4,+• !$"+8&&0+9+:"7"/*("+)%04,./5+),+.$"+'*/(",.+)%04,./5+)%+.$"+1&/'0+– ;+./)'')&%+)%+?@@A+*%0+",B2*."0+.&+/"*#$+;>=@+./)'')&%+65+?@CDE+• !$"+898+)%04,./5+*'&%"+),+"F-"#."0+.&+/"*#$+;?G=