THE CONFERENCE PROCEEDINGS - IFEAT

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SafetyWellbeingLoveSelf-confidenceSexual desirabilityTable 2 Selected intangiblebenefitsThe function of the fragrance is tocommunicate benefits. The role of thistype of product communication iscovered in the ‘Plymouth’ model with‘Signal attributes’. Messages that canbe communicated include luxury, fresh,clean, soft, tranquil, invigorating andnatural. As with the odour descriptionsdiscussed earlier each major group hassub-groups. This is illustrated in Figure5 for the concept of freshness.Selected odour messagesLuxuryFreshCleanSoftTranquilInvigoratingNaturalFreshAlpine mountainHerbalWoodlandstreamWinter snowSea sprayMedicatedCitrusFigure 5 Signal Attributes: selected odour messages forfreshnessFRAGRANCE CREATION:FROM INGREDIENTS TO ACCORDS TO <strong>THE</strong> FRAGRANCE FAMILIESCITRUSCOLOGNEFougèreFruityOzonicALDEHYDICFLORALFLORALFloral OrientalORIENTALGourmandJohn Ayres presented the ‘Pandora’model of modern fragrances familiesand took the group through anolfactory journey of over a hundredyears of fragrance developments.WoodsCHYPREFigure 6 Fragrance families (‘Pandora’ model)318
In this paper for the conference proceedingswe highlight just one of the groups, afragrance family which can be said to beover 500 years old, the citrus colognefamily.The original concept ‘Hungary Water’ wasintroduced in the 14th century. ‘4711Original Cologne’ (Muelhens) wasintroduced in 1782 and is still on the marketbut the concept also has moderninterpretations such as ‘cK 1’ (Calvin Klein)1994.Eau SauvageChristian Dior (1966)4711 Original CologneMuelhens (1792)CITRUS COLOGNECitrus oilsNeroli oilCitrus cologneaccordFigure 7 Citrus cologne familyLavender oilPetitgrain oilcK oneCalvin Klein (1994)John’s olfactory exploration concluded with consideration of the value and role of synthetic andnatural aroma materials. The value of synthetic aroma chemicals include:! Unleashing the hidden power of natural materials (e.g. Javanol® from sandalwood oil)! Inspiring new creative originality! Providing strength and structure to a fragrance! Capturing the true essence of nature (head space analysis)! Consistent quality, availability and cost! Performance and substantivity in consumer productsJohn Ayres finished with his view that ‘Fragrance classics and modern classics owe their success tothe creative combining of natural and synthetic ingredients’. Naturals give richness, complexity,radiance and vitality, while synthetic aroma chemicals can provide depth, substance, power andcreative originality. René Laruelle, quoted by Luca Turin, expressed it as ‘Synthetics are the bones offragrance, naturals the flesh.’ Luca Turin in his book ‘The Secret of Scent’ added ‘Too muchsynthetics and you have bleached skeletons, too much naturals and you’re stuck with invertebrates’.WHY NEW AROMA MATERIALS, <strong>THE</strong> SUCCESSFUL INTRODUCTION OF NEWAROMA MATERIALSAfter the epic olfactory experience of the fragrance families Tony Curtis returned to marketing. In thissession we considered the business-to-business challenge of an aroma producer wanting to introduce anew aroma material to a client. Most creative houses have an inbuilt resistance to change:• If it is not broken, why fix it? ‘We have 50 years experience of using our existing materials.’A variant of this is ‘Not invented here’ syndrome.• KISS (Keep It Simple Stupid): each new material increases the complexity of inventorymanagement and production planning. There has to be a good commercial reason to overcomethis objection.• Unknown track record for consistent supply and quality. Using a novel material, particularlyfrom a new supplier, involves risk and a step into the unknown. Creative houses and theirclients tend to be risk adverse.319
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IFEAT INTERNATIONAL CONFERENCE 2012
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CONTENTSPREFACEvRavi Sanganeria, Ch
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IFEAT BUSINESS 283IFEAT Annual Repo
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On the last day of the conference,
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A VIEW OF MENTHOL DEVELOPMENT- FROM
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There is a highly educated workforc
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eturn, say, mint, in this case. In
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By 2001, mint production had declin
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Uttar Pradesh (UP)UP is India’s m
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Mint ProductionThe graph illustrate
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The table provides an example of th
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RECENT TRENDS AND FUTURE CHALLENGES
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Compared to the giants in synthetic
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THANK YOU &HAVE A NICE DAY!Mr "Gats
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An intriguing element of this myste
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This will produce significant, if u
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Rising UrbanizationIndia has 70% of
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Systemic Drivers for Sectoral Growt
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LuxuryIndia’s luxury market is st
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Growth Projection of F&F MarketOver
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The rewards for those who innovate,
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&!!"%#!"!"#$%&'()##)*+',-'.'%!!"$#!
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Within the total area of 2.94 milli
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The methodologies include training
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• Protective microorganisms• Na
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Figure 18 : Centritherm - Thin Film
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S. Palaniswamy RajaJasmine C. E. Pv
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Such cultivation and use of flowers
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The floral fragrance products in th
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(b) Sambac(b)SambacJasminum sambac
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(d) Mimosa(d)MimosaAcacia mearnsii
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FUTUREBesides the long tradition, t
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Geographically the state is divided
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This table below shows the volume o
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Main ConstituentsThe main constitue
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INDIAN CALAMUS OILThe botanical nam
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TAGETES OILThe botanical name is Ta
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JUNIPER BERRY OILThe botanical name
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Odour ProfileBalsamic, woody, herba
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This oil is one important component
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Various improvements in the cultiva
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CHINA’S FLAVOUR AND FRAGRANCE IND
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In my presentation today I intend t
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These figures show theproportionate
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Enterprises have to pay close atten
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OVERVIEW OF THE CHINESE GUM TURPENT
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The abundant pine forests in China
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Chinese GT Industry PerspectiveOleo
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faded out, which was equivalent to
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The GT derivatives industry has bee
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Acknowledgements• Mr. Lin Like, P
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ANETHOLE DEVELOPMENT TRENDSHuang Zo
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INDUSTRIAL PRODUCTION OF ANETHOLEAn
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hydrate (KOH), then anethole is gai
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output of anethole is calculated to
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price and supply of synthetic helio
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!!!!!!!!!!!THE ESSENTIAL OIL INDUST
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!!"#$%&'(')%*+,-(((The graphs below
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Pepper OilPepper, which is known as
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15Crop production: 2,700 mtOil expo
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vated as a mono crop in the Central
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distillation units there are 135 fi
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MAJOR CHALLENGES IN THE INDUSTRYTho
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THE FLAVOUR AND FRAGRANCE INDUSTRY
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THANK YOU!!!!!!!!!!!!!!!!!!!!!!!!!!
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INTRODUCTIONOVERVIEW OF THE AGARWOO
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AQUILARIA SPECIES PRODUCES AGARWOOD
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RESINOUS COMPOUNDSSome of these che
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OIL QUALITY GRADINGCurrently, there
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VALUE ADDITIONIN THE INDONESIAN FLA
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!"#$$%&'%()*&)+#$,%)-..*&'))!""#$%&
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MARKETING TRENDS OF AMBIENT SCENTIN
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Our fragrance partner is Drom with
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Hong KongHong Kong is the home to t
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Sustainability and Market Issues149
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INTRODUCTIONSUSTAINABLE SUPPLYA CON
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The internet age has dramatically c
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Similarly, our customers want to kn
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A critical part of Performance with
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Earlier I talked about how our bran
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INTRODUCTIONEFFORTS AND CHALLENGES
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The following table provides an ove
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price has recovered to normal andpr
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The activities of the patchouli pil
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CONCLUSIONSIn conclusion, consideri
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THE INGREDIENTS SUPPLY CHAIN:PAST A
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HOW HAVE BUYERS AND SUPPLIERS CONNE
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Let’s take a look at a few of the
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Illustrative example of a total ind
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ERP solution is provided as well as
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Traceability from the origin and ve
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Those who embrace this new dynamic
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New Sources of Natural Ingredient S
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AROMA CHEMICALS FROM THE TROPICS VI
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FROM BIOMATERIALS TO OLEOCHEMICALSB
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Bioconversion of coconut oil to est
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Shao Quan LIU is an Assistant Profe
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BIOTECHNOLOGY AND THE CHANGING ROLE
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Why is this so important to us? How
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and in the San Francisco Bay area (
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The tools that have been developed
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CAN BIO-SYNTHETIC BIOLOGY BE THE NE
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!"#$"%&'(#)(*+,%(-&.%,+(*%$&contain
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!"#$%&'(')*+",-.*/+01&')&23".4.56'7
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small additive, wherein you could h
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And you can see that any of these c
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Dr. P M Murali, is the Managing Dir
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Regulatory Issues215
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THE SOCIO-ECONOMIC IMPORTANCE OF TH
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The issues affecting the fragrance
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THE IFRA SOCIO-ECONOMIC ANALYSIS PR
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So we have taken this grid, and est
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The data have been broken down betw
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Nevertheless, it’s the SCCS, so D
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wolf: “Ah we can’t do anything,
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The process would be to start from
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I will not bore you with all of the
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REACH: AN UPDATE OF EFEO’S PROGRA
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Based on the 2005 survey 47 NCSs ar
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Therefore, all manufacturers and su
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As a result of EFEO’s phase-2 ini
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EXPERIENCESThe data requirements fo
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• exposure and risk assessment•
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EFEO - THE FIRST DECADE AND BEYONDP
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!"#$%&'()&*!+,&-($)#.&/&"*,!(0.& .1
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!"#$%&'($")*$)&+&,+%-.!/)• '""$0"
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Country and Other Studies253
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THE FLAVOUR AND FRAGRANCE INDUSTRY
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Major business activity is still co
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Important service provided by local
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F&F BUYERS - DOMESTIC MARKETIn the
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ingredients are in demand. The aver
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Household chemicalsSince the late 1
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Page 277 and 278: Alcoholic beveragesThe most popular
Page 279 and 280: BIBLIOGRAPHY1. http://www.gks.ru/fr
Page 281 and 282: IMPROVED IDENTIFICATION METHODS FOR
Page 283 and 284: Australian aboriginals have used th
Page 285 and 286: Another interesting point is thenum
Page 287 and 288: perform a chiral test on these comp
Page 289 and 290: If you are buying oil in 185 kgs st
Page 291 and 292: IFEAT Business283
Page 293 and 294: IFEAT ANNUAL REPORT 2011Ramon Borda
Page 295 and 296: INTRODUCTIONICATS / PLYMOUTH UNIVER
Page 297 and 298: A key ICATS activity, supported by
Page 299 and 300: REPORT ON THE 2012BRITISH SOCIETY O
Page 301 and 302: As the course progresses, flavour c
Page 303 and 304: BRAZIL & PARAGUAY IFEAT STUDY TOUR
Page 305 and 306: After the return of the boat, we dr
Page 307 and 308: Saturday was one the highlights of
Page 309 and 310: IFEAT 2013 SAN FRANCISCO CONFERENCE
Page 311 and 312: The Fairmont has excellent dining f
Page 313 and 314: VISASWhat is IFEAT proposing to do?
Page 315 and 316: THE IFEAT 2013 STUDY TOUR TO SOUTH
Page 317 and 318: Sunday 9th JuneParticipants arrive
Page 319 and 320: Friday 14th June - Day 5Friday 14th
Page 321 and 322: Monday 17th June - Day 8In the morn
Page 323 and 324: INTRODUCTIONICATS INTERMEDIATE PERF
Page 325: WHY FRAGRANCE PRODUCTS?There is onl
Page 329 and 330: FRAGRANCE CREATIONThis was a short
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