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Winner of 2010 Serious GamesShowcase & ChallengeA Real World Multiplayer Marketing Gamefor Practical LearningPractice Marketing is an online, interactive learningenvironment that simulates the full marketing mixincluding market segmentation, product, pricing,promotion, and place.Using knowledge built in the Principles of Marketingcourse, students become a marketing manager in acompany entering the backpack market. By makingdecisions and seeing the results, players get feedbackon their actions, and learn by doing. Players thenreview and can amend their decisions to react to theircompetitors’ decisions. Powerful assessment, reporting,and debriefing tools complement this educationalprocess.Visit: www.mhpractice.com