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10 THE INDEX, Saturday, January 21, 1928
The Wau It Looks To Her!
The bitterest cuuic will admit feminine Influence in the motor
industry. And lie will run true to forni in so doing.
Lu Blanche Sears Emerson
F R O M the Atlantic to the tribution to the modern car. But
Pacific, from Canada to the farther than this he will not go,
Gulf, our country is covered although in his stubbornness he
with an intricate network of is doing her a rank injustice.
highways, ably seconded by in­ Daily the number of women
teresting byways that connect drivers increases in proportion
the nearby here with the hither­ to the number of men drivers.
to remote there! Farming com­ It is sheer nonsense to suppose
munities have become mere sub­ that a woman is interested only
urbs to large cities, so far as in the appearance of the car she
convenience is concerned, and drives, though interested in that
their contact with the latter is she most certainly is.
sure, swift and continuous. By The commuter is driven to his
day the farmer transports his train in the morning by a
crops to market along these woman of his household—the
highways, supplying his needs car is then her servant for the
in the city shops. In the even­ remainder of the day. She shops
ing his family speeds to town in it; she drives to her social en­
for recreation and pleasure. gagements in it; she ventures
Tourists and travelers follow into the city with it. Not infre­
these roads to distant points, quently it is her very own car,
and Summer finds them choked the bill-of-sale and the insur­
with caravans of motor gypsies, ances are made out in her name.
seeking health or adventure or She pays the operating expenses
both, as the case may be. from her own allowance. A situ­
And all this has come about ation of this sort results in an­
in the last few years, made posother situation obviously true.
sible by the automobile that has She has a very keen interest in
long since become a necessity, the running expenses and the
and quite as much a matter of general up-keep of the model she
course as the horse - drawn drives, and keeps close watch of
vehicle in the early nineties, or the number of miles she gets
the bicycle of our youthful days. from a gallon of gas; of the oil it
Its progress has been little short takes; of the cost and frequency
of marvelous. Its effect on busi­ of repairs. As a matter of fact
ness would be difficult to truly she is more observant than a
intimate. Its changing of man­ man in this respect.
ners and customs has been a She may not know all the fine
gradual, hardly perceptible pro­ points of the mechanical perfeccess.
We take our motors quite tion of a motor. The technical
as a matter of course, building terms may be as Greek or Siam­
the day's activities around the ese to her. But she knows
convenience of swift transporta­ enough about her car to keep it
tion, and, we may add, the com­ running smoothly by giving
fort of the heated, lighted, proper attention to certain
closed car. And one of the chief fundamentals. She keeps her
factors in the shaping of this gas tank filled; changes the oil
industry has been the influence regularly; has the car greased
of the woman of the family. after it has run so many miles;
In critical vein, the man-cynic keeps air in the tires; and knows
will tell you that a woman is far when there is something wrong
more interested in the color of with her motor by the way it
the car; the quality of the up­ hums—or doesn't! The really
holstery; and the ornamental sane and truthful man will tell
fittings that contribute to her you that it is better for her not
comfort than she is in the sound to know too much—too little
of the motor; its power; its were better—for she will, then,
speed. He will grant, quite will­ seek expert aid and not attempt
ingly, and equally sarcastically, even minor repairs herself, add­
that the lights and the cushions ing months to the life of her car
and the vanity cases are her con­
(Continued on Page 15)
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