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2010 Annual Report
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Our promise We bring people togethe
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KPI’s of Swisscom Group In CHF mi
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Fastweb Fastweb is the third larges
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Swisscom share performance in 2010
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Changes to the Board of Directors T
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Management Commentary We combine th
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Environment, strategy and organisat
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See www.swisscom.ch/ networkcoverag
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Development of exchange rate CHF/EU
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Regulatory developments in Switzerl
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Market shares mobile subscribers in
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Market shares IT services in Switze
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Subsidiaries Associates 6 Board of
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Maximise Maximise our market positi
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Enterprise value In CHF million, ex
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Share performance 1998-2010 in CHF
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Employees Swisscom offers employees
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Full-time equivalent employees at e
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Staff development Swisscom makes ta
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Employee satisfaction In May 2010 S
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Staff recruitment Recruiting new st
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Financial review Group Development
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Share of operating segments in net
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Net financial result Net financial
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Operating segment results Developme
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Swisscom TV customer base increased
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Development of third-revenue in CHF
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Development of third-revenue in CHF
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6 Segment information Operating seg
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Other Group Swisscom operating Head
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7 Net revenue In CHF million 2010 2
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Fastweb Employees of the Italian su
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The analysis of the comPlan’s pen
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12 Other operating expense In CHF m
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15 Income taxes In CHF million 2010
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Balance Recognised Change in Foreig
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Analysis of maturity and allowances
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acquisitions. Other derivative fina
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Land, Advances made buildings and a
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As of 31 December 2010, other intan
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The following table provides select
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Private placements Carrying amount
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The future payments of the liabilit
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Since 2000, several telecommunicati
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in the Federal Administrative Court
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Other reserves Cumulative foreign c
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The following currency risks and he
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tional Swaps and Derivatives Associ
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Asset/liability categories and fair
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Asset/liability categories and resu
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In 2009, Swisscom terminated intere
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The value-added tax receivables are
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Key management compensation In CHF
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41 List of Group companies Register
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Registered Registered Shareholding
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Report on Other Legal Requirements
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Balance sheet In CHF million Note 3
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6 Treasury shares Swisscom Ltd reco
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Base emoluments and functional allo
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influence. Parents, siblings and ch
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Report of the statutory auditor Rep
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Further Information Discovering new
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Glossary Technical terms ADSL (Asym
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LAN (Local Area Network) A LAN is a
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Networks Access network Swisscom’
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Financial terms Average minutes per
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Other terms Bit-stream access (BSA)
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Index of keywords Board of Director
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Publishing details Key dates > 17 F