Shareholders' Letter

See
www.kinderschutz.ch
> Partners and NGOs: In the context of projects Swisscom believes it is important to maintain
dialogue with partners such as the WWF Climate Group, Kinderschutz Schweiz and organisations
that address the special needs of disadvantaged groups. Swisscom partners with pro
audito Switzerland (for people with impaired hearing), procom (communication aids for the
deaf) and Pro Senectute (for senior citizens). Swisscom works with and financially supports the
Swiss Research Foundation on Mobile Communication (FSM) based at the Federal Institute of
Technology in Zurich, a not-for-profit foundation that promotes scientific research into the
opportunities and risks of mobile communications and publishes the resulting unbiased
research findings in scientific journals as well as in lay media for the general public.
> Authorities: For several years Swisscom has been holding a two-day event for all persons
responsible for ICT at cantonal education authorities. Mobile data applications are becoming
more and more popular with customers. It is common knowledge that, while mobile communications
are held in high regard and are in widespread use, the related infrastructure is not
widely accepted. In terms of network construction, therefore, Swisscom must walk a fine line
between diverging interests, and for many years has engaged in dialogue with local residents
and municipal authorities. The DIALOG model has helped step up efforts to reconcile the interests
of those involved. Based on an initiative launched by Swisscom and its competitors in the
Swiss mobile communications market, the DIALOG agreement guarantees heads of local
authorities regular information on network planning in their area and, in the case of building
projects, gives them the opportunity to suggest viable alternative locations. In 2008 and 2009
the cantons of Lucerne and Aargau signed the agreement, and in the year under review were
joined by the municipalities of Reinach (canton Baselland) and Arbon (canton Thurgau).
> Legislators: Swisscom has to tackle political and regulatory issues, advocating its interests visà-vis
political parties, public authorities and associations.
> Media: Swisscom’s relationship with the media is informed by professional journalistic principles
and is treated as a partnership.
Swisscom’s responsibility towards the public
As a leading ICT provider in Switzerland, Swisscom is a much sought-after business partner in the
environmental, social and political arenas as well as for public and private institutions when it
comes to ecological, social, political and regulatory issues. As a responsibly-minded corporate citizen
Swisscom tabled discussions on the following issues in the year under review:
> Sustainable conduct in the ICT sector
> ICT in the education system
> Improvements in customer service
> Nationwide provision of the mobile and broadband infrastructure in Switzerland
Swisscom supports a constructive, solution-oriented approach in the interest of the common good
as well as in the interests of the company. The company’s positions are based on clear facts and
convey Swisscom’s standpoint. Swisscom takes particular care to foster transparent, trusting relationships
with politicians, official authorities and the community. By taking part in public hearings
and events and issuing written statements of position, Swisscom plays its part in the political landscape.
Swisscom strictly prohibits illegal or ethically questionable practices aimed at exerting
influence on key opinion-holders. Moreover, Swisscom is a non-denominational, politically neutral
organisation which does not financially support any parties.
Associations for common interests
Besides directly advocating its interests vis-à-vis politicians, authorities, Swiss shareholdings and
social organisations, Swisscom is involved in various industry associations such as economiesuisse,
simsa, the Worlddidac Association, the Swiss Trade Association and asut.