Shareholders' Letter

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Glossary 227 Technical terms 231 Networks 233 Financial terms 235 Other terms Index of keywords Swisscom Group five-year review Publishing details 240 Key dates 240 Publication and production
Glossary Technical terms ADSL (Asymmetric Digital Subscriber Line) A broadband data transmission technology that uses the existing copper telephone cable for access to the data network. A filter separates voice and data traffic so that people can browse the Internet and use the telephone at the same time. Depending on the service category, the transmission speed varies between 300/100 kbps and a maximum of 6,000/600 kbps. All-IP All-IP is the technology behind the transition to a single network based on Internet Protocol (IP). In the medium and long term, Swisscom intends to migrate all existing communications networks to IP to enable all telecommunications services (telephony, data traffic, TV, mobile communications, etc.) to be offered over IP. All-IP means that all services such as television, the Internet or telephony run over the same IT network based on Internet Protocol. Phone calls are no longer transmitted using analogue signals but instead take the form of data packets, as is the case for existing Internet services. Thanks to the uniform All-IP network infrastructure, devices and services can exchange data and communicate with one another. For example, this enables the TV set to be used to make calls and to access the Internet. Bandwidth Bandwidth refers to the transmission capacity of a medium; also known as the data transmission rate. The higher the bandwidth, the more information units (bits) can be transmitted per unit of time (second). It is defined in bps, kbps or Mbps. Connectivity Connectivity is the generic term used to denote IP services or as a synonym for connection to the Internet and the ability to exchange data with any partner on the network. DSL (Digital Subscriber Line) The transmission standard used for sending and receiving data at high speed (up to 210 Mbps) over simple copper lines such as the subscriber access line. EDGE (Enhanced Data Rates for GSM Evolution) EDGE is a radio modulation technology used to enhance data transmission speeds in GSM mobile networks and TDMA (Time Division Multiple Access). EDGE enables higher data transmission speeds based on the GSM standard. Thanks to improved encoding, EDGE permits data rates of up to 48,400 bits per channel compared to the maximum 14,400 bps currently available in the GSM network. EDGE allows mobile customers to work or use high-bandwidth applications (video and audio transmission, for example) while on the move. Today EDGE covers 99.8% of the population. Further Information 226 | 227 Glossary
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2010 Annual Report
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Our promise We bring people togethe
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KPI’s of Swisscom Group In CHF mi
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Fastweb Fastweb is the third larges
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Swisscom share performance in 2010
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Changes to the Board of Directors T
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Management Commentary We combine th
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Environment, strategy and organisat
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See www.swisscom.ch/ networkcoverag
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Development of exchange rate CHF/EU
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Regulatory developments in Switzerl
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Market shares mobile subscribers in
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Market shares IT services in Switze
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Subsidiaries Associates 6 Board of
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Maximise Maximise our market positi
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Enterprise value In CHF million, ex
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Share performance 1998-2010 in CHF
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Employees Swisscom offers employees
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Full-time equivalent employees at e
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Staff development Swisscom makes ta
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Employee satisfaction In May 2010 S
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Staff recruitment Recruiting new st
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Financial review Group Development
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Share of operating segments in net
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Net financial result Net financial
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Operating segment results Developme
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Swisscom TV customer base increased
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Development of third-revenue in CHF
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Development of third-revenue in CHF
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Development of third-revenue in EUR
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Quarterly review 2009 and 2010 1. 2
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Quarterly review 2009 and 2010 1. 2
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Due to the early termination of cro
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Development of net debt in CHF mill
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Development of capital expenditure
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Risks Taking calculated risks - the
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Measures are in place for most risk
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Environmental and health risks Elec
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Ecology Leading role in business pr
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Objectives/Strategy Board of Direct
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See www.swisscomnature.ch/ CRblog P
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Materiality matrix Swisscom 2010 Ma
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See report page 100 See www.swissco
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Environmentally friendly products a
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See www.icnirp.org See www.swisscom
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Access for all See www.swisscom.ch
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See www.snowfriends.ch Internet for
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Energy-efficient infrastructure tio
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See www.cdproject.net/en-US the pas
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Innovation and development Swisscom
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GRI topics / KPI Objective Status /
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Corporate Governance and Remunerati
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See www.swisscom.ch/basicprinciples
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2 Capital structure 2.1 Capital At
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3 Board of Directors 3.1 Members of
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Hugo Gerber Michel Gobet Thorsten G
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Felix Rosenberg Richard Roy Othmar
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See report Page 128 3.6 Committees
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See report Page 69 3.9 Controlling
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4 Group Executive Board 4.1 Members
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Kathrin Amacker-Amann Eros Fregonas
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Urs Schaeppi Urs Schaeppi Swiss cit
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6.2 Statutory quorum requirements T
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8.4 Supplementary fees The suppleme
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Remuneration report See report Page
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Remuneration paid to the Board of D
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sizes domiciled in Switzerland and
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Clause on change of control The emp
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Financial Statements Swisscom’s b
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Consolidated income statement In CH
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Consolidated statement of cash flow
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Notes to the consolidated financial
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The exchange rates of significance
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3.8 Business combinations and goodw
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on sale-and-leaseback transactions
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of radio services, multi-platform s
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3.23 Income taxes Income taxes incl
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In CHF million Reported Adjustments
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Provisions for interconnection and
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The main reasons for the recognitio
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6 Segment information Operating seg
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Other Group Swisscom operating Head
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7 Net revenue In CHF million 2010 2
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Fastweb Employees of the Italian su
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The analysis of the comPlan’s pen
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12 Other operating expense In CHF m
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15 Income taxes In CHF million 2010
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Balance Recognised Change in Foreig
Page 177 and 178: Analysis of maturity and allowances
Page 179 and 180: acquisitions. Other derivative fina
Page 181 and 182: Land, Advances made buildings and a
Page 183 and 184: As of 31 December 2010, other intan
Page 185 and 186: The following table provides select
Page 187 and 188: Private placements Carrying amount
Page 189 and 190: The future payments of the liabilit
Page 191 and 192: Since 2000, several telecommunicati
Page 193 and 194: in the Federal Administrative Court
Page 195 and 196: Other reserves Cumulative foreign c
Page 197 and 198: The following currency risks and he
Page 199 and 200: tional Swaps and Derivatives Associ
Page 201 and 202: Asset/liability categories and fair
Page 203 and 204: Asset/liability categories and resu
Page 205 and 206: In 2009, Swisscom terminated intere
Page 207 and 208: The value-added tax receivables are
Page 209 and 210: Key management compensation In CHF
Page 211 and 212: 41 List of Group companies Register
Page 213 and 214: Registered Registered Shareholding
Page 215 and 216: Report on Other Legal Requirements
Page 217 and 218: Balance sheet In CHF million Note 3
Page 219 and 220: 6 Treasury shares Swisscom Ltd reco
Page 221 and 222: Base emoluments and functional allo
Page 223 and 224: influence. Parents, siblings and ch
Page 225 and 226: Report of the statutory auditor Rep
Page 227: Further Information Discovering new
Page 231 and 232: LAN (Local Area Network) A LAN is a
Page 233 and 234: Networks Access network Swisscom’
Page 235 and 236: Financial terms Average minutes per
Page 237 and 238: Other terms Bit-stream access (BSA)
Page 239: Index of keywords Board of Director
Page 242: Publishing details Key dates > 17 F
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