Shareholders' Letter

See
www.snowfriends.ch
Internet for Schools and Schools Service
Swisscom has been providing free Internet access to all primary and secondary schools in Switzerland
since 2001. At the end of 2010, more than 97% of all schools had been connected to the cantonal
educational network. Swisscom continued the “Internet for Schools” initiative after the public-private
partnership with the federal government officially expired in 2007, Swisscom will
continue delivering services that meet the needs of day-to-day school life and has further
expanded these offerings in the year under review.
The service has been extended to include preschools, to meet the needs of cantonal education
departments. This means that the number of connections provided under the scheme is set to
increase almost three-fold over the coming years.
Schools that require high-performance bandwidths (large educational centres or schools which
use the Internet particularly intensively) can now take advantage of free connections with a bandwidth
of up to 50 Mbps.
Culture and sport
The priority for Swisscom’s long-term sponsorships is on winter sports and a wide range of cultural
events. These commitments are spread over all Switzerland’s regions and address a broad variety
of target groups. Swisscom partners are obliged to report on their activities and results.
Festivals, museum, foundation
Swisscom sponsors renowned and popular open air music festivals and the AVO Session in Basel.
It also supports the medium of film in its capacity as the principal sponsor of the International
Film Festival of Locarno, and as communications partner of selected film distribution companies
is involved in the premieres of new films.
Swisscom is a member of the Board of Trustees of the Museum of Communication in Berne, which
organises exhibitions on human communications past, present and future. Visitor surveys show
that the museum is well received as a family-oriented and interactive museum. For the temporary
exhibition opened in 2010 and entitled “Wo bisch? Handy macht Mobil” (“Where are you? Mobility
thanks to mobiles”), Swisscom developed a world first that enables 200 visitors simultaneously
to follow a guide to the exhibition on their mobile phones.
Swisscom sponsors the Sasso San Gottardo Foundation which is devoted to the essential resources
that stem from the Alps: energy, water, living space, mobility, warmth and cold, protection and
security.
Sport
As a leading partner of Swiss Olympic and partner to the Swiss Paralympics Committee, Swisscom
supports competitive sport, with the emphasis on winter sports. As the main sponsor of Swiss-
Ski, Swisscom supports Swiss winter sports athletes and helps them to achieve peak performance
in downhill and Nordic skiing, snowboarding, freestyle and telemark skiing. As part of its partnership
with Swiss-Ski, 20% of Swisscom’s annual sponsorship fees go towards fostering the development
of junior talents. Swisscom has also developed a downhill training programme for promising
young athletes, the key focus of which is the Swisscom Junior Ski Team with members from
regions across Switzerland. At the end of 2008 Swisscom set up the first Swiss online platform for
all fans of winter sports at www.snowfriends.ch.
As official telecoms partner of all Swiss FIS World Cup events, Swisscom is boosting Switzerland’s
status as both a venue for sporting events and a haven for winter sports. In this capacity Swisscom
maintains a long-established partnership with the Swiss Tourist Board.
Memberships/partnerships
Memberships and partnerships are examined on the basis of transparent criteria, chief among
which are their importance for the community or Swisscom, their status and national relevance,
their willingness to forge an amicable, long-lasting partnership, and the reputation of the organisation.
Management Commentary 90 | 91
Corporate Responsibility