Shareholders' Letter

Development of third-revenue
Swisscom Switzerland in CHF million
10,000
7,500
5,000
2,500
0
Segment revenues and results
Swisscom Switzerland
In CHF million, except where indicated 2010 2009 Change
Revenue from external customers 8,500 8,378 1.5%
Intersegment revenue 66 75 –12.0%
Net revenue of Swisscom Switzerland 8,566 8,453 1.3%
Direct costs (1,877) (1,870) 0.4%
Indirect costs (including capitalised costs and other income) (2,885) (2,908) –0.8%
Total segment expense (4,762) (4,778) –0.3%
Segment result before depreciation and amortisation 3,804 3,675 3.5%
Margin as % of net revenue 44.4 43.5
Depreciation, amortisation and impairment losses (1,031) (962) 7.2%
Segment result 2,773 2,713 2.2%
Capital expenditure in property, plant and equipment
and other intangible assets 1,204 1,219 –1.2%
Full-time equivalent employees at end of year 11,716 11,866 –1.3%
Telephone access lines PSTN/ISDN in thousand 3,213 3,391 –5.2%
Unbundled fixed access lines in thousand 255 153 66.7%
Total telephone access lines in thousand 3,468 3,544 –2.1%
Broadband access lines retail in thousand 1,584 1,478 7.2%
Broadband access lines wholesale in thousand 226 331 –31.7%
Total broadband access lines in thousand 1,810 1,809 0.1%
Swisscom TV subscribers in thousand 421 232 81.5%
Mobile subscribers (SIM cards) in thousand 5,828 5,602 4.0%
Average revenue in CHF per mobile user (ARPU) per month 49 50 –2.0%
Average minutes per mobile user (AMPU) per month 119 115 3.5%
8,596
8,378
2008 2009
8,500
2010
Residential Customers
Small and Medium-Sized
4,778 4,725 4,897
Enterprises 1,085 1,090 1,123
Corporate Business 1,758 1,686 1,732
Wholesale 975 877 748
Third-revenue 8,596 8,378 8,500
Development of EBITDA
Swisscom Switzerland in CHF million
10,000
7,500
5,000
2,500
0
3,768
3,675
2008 2009
3,804
2010
Residental Customers
Small and Medium-Sized
2,966 2,917 3,008
Enterprises 805 835 869
Corporate Business 949 957 991
Wholesale 603 471 439
Networks & IT –1,555 –1,504 –1,502
EBITDA 3,768 3,675 3,804