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Shareholders' Letter

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Anton Scherrer (second on the left)<br />

and Carsten Schloter (on the right)<br />

discuss with Bertrand Piccard<br />

and André Borschberg over the<br />

solution of communications from<br />

Solar Impulse, which will be<br />

developed by Swisscom.<br />

Shareholders’ <strong>Letter</strong><br />

Dear Shareholders<br />

Swisscom can look back on a successful year, which saw a rise<br />

in consumer confidence despite a still uncertain business<br />

environment. Swisscom posted gains in all market segments,<br />

including double-digit growth in mobile data services and<br />

TV business. The three-pillar strategy launched in 2006 proved<br />

its worth and is now bearing fruit. Through its partnership<br />

with Solar Impulse, Swisscom has signalled its commitment<br />

to sustainability in its corporate activities.<br />

Strong consolidated results<br />

Although Group revenue of almost CHF 12 billon is only just at the prior-year level and net income<br />

fell by 7%, we still consider 2010 to have been a successful year due to a 2.1% increase in revenue,<br />

taking into account the weak euro. Net income increased by 1%, taking into account one-off special<br />

effects at Fastweb such as VAT proceedings, change in revenue recognition and restructuring<br />

expenses.<br />

Revenue growth in Switzerland is attributable to a rise in consumer confidence, growth in<br />

Swisscom TV, mobile communications and bundled offerings as well as the acquisition of subsidiaries<br />

by Swisscom IT Services. Swisscom’s Swiss business developed very positively, with performance<br />

exceeding expectations.<br />

The Group’s Italian subsidiary Fastweb increased net revenue in local currency by 1.5% and grew<br />

its customer base by a significant 4.9%. Conversely, operating income from Fastweb decreased by<br />

around a fifth as a result of the abovementioned special effects.

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