Shareholders' Letter

Highlights 2010
Customer services
Lower data roaming prices
– Cost limit protects
against high bills
Organisation
Various changes
in the Group Executive
Board
Business review
Successful takeover bid for
minority shares in
Fastweb and launch of
delisting
> Negotiation of cooperation agreements with
other network providers to jointly expand the
fibre-optic network
Regulation
> Confirmation by the Federal Administrative Court
that primacy of negotiation continues to apply
when setting access prices
Innovation and development
Testing of 4G
mobile technology LTE
in Grenchen
> Lowering of mobile termination fees to European level
> Expansion of HD product range and new voice packages
> Rollout of fibre-optic cable to the home
> Expansion of cloud services
> Launch of Connected Hotel TV service
> Commissioning of the Security Operation Center (SOC)
> Appointment of Kathrin Amacker-Amann, Head of Group
Communications, Heinz Herren, Head of Network & IT, and
Roger Wüthrich-Hasenböhler, Head of Small and Medium-
Sized Enterprises
> Departure of Günter Pfeiffer, Head of Human Resources,
Stefan Nünlist, Head of Group Communications, and
Guido Garrone, Head of Network & IT
> Takeover of EMEA business from Wayport
> Aquisition of Panatronic Group, an IT service provider with
around 140 employees
> Aquisition of Axept AG, with expertise in the field of
modern software-based communications solutions
Recommendation by the Federal
Council to parliament to forego
revision of the
Telecommunications Act
> Clarification by the Italian authorities of
allegations against Fastweb
> Revocation of CHF 333 million mobile termination
fine by the Federal Administrative Court
> Swisscom wins FTTH Council Europe Innovation
Award for development of a robot aimed at
speeding up fibre-optic network expansion
> Swisscom offers the best mobile network in Switzerland
according to a network test conducted by the technical
magazine connect