Shareholders' Letter

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Publishing details Key dates > 17 February 2011 Annual Press Conference 2011, Zurich > 20 April 2011 Annual General Meeting of Shareholders, Hallenstadion, Zurich > 29 April 2011 Dividend payment > 4 May 2011 2011 First-Quarter Report > 11 August 2011 2011 Half-Year Report > 9 November 2011 2011 Third-Quarter Report > February 2012 Annual Press Conference 2012, Zurich Publication and production Swisscom Ltd, Berne Translation CLS Communication AG, Basel Photos Marc Welti, Zurich Florian Böhm, Munich Production MDD Management Digital Data AG, Schlieren Content and creative conception PETRANIX Corporate and Financial Communications AG, Adliswil-Zurich Prepress and printing Ast und Fischer AG, Wabern Printed on chlorine-free paper © Swisscom Ltd, Berne The Annual Report is published in English, French and German. Further copies of the Annual Report can be ordered from E-mail: annual.report@swisscom.com A Swisscom company brochure is also available in English, French, German, and Italian. General information Swisscom Ltd Head office CH-3050 Berne Tel.: + 41 58 221 62 02 Fax: + 41 58 221 81 54 E-mail: swisscom@swisscom.com Financial information Swisscom Ltd Investor relations CH-3050 Berne Tel.: + 41 58 221 62 78 E-mail: investor.relations@swisscom.com Internet: www.swisscom.ch/investor Social and environmental information Swisscom Ltd Group Communications CH-3050 Berne E-mail: corporate.responsibility@swisscom.com Internet: www.swisscom.ch/responsibility For the latest information, visit our website www.swisscom.ch The online version of the Swisscom Annual Report is available at German: www.swisscom.ch/bericht2010 English: www.swisscom.ch/report2010 French: www.swisscom.ch/rapport2010
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2010 Annual Report
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Our promise We bring people togethe
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KPI’s of Swisscom Group In CHF mi
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Fastweb Fastweb is the third larges
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Swisscom share performance in 2010
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Changes to the Board of Directors T
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Management Commentary We combine th
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Environment, strategy and organisat
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See www.swisscom.ch/ networkcoverag
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Development of exchange rate CHF/EU
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Regulatory developments in Switzerl
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Market shares mobile subscribers in
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Market shares IT services in Switze
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Subsidiaries Associates 6 Board of
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Maximise Maximise our market positi
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Enterprise value In CHF million, ex
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Share performance 1998-2010 in CHF
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Employees Swisscom offers employees
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Full-time equivalent employees at e
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Staff development Swisscom makes ta
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Employee satisfaction In May 2010 S
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Staff recruitment Recruiting new st
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Financial review Group Development
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Share of operating segments in net
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Net financial result Net financial
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Operating segment results Developme
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Swisscom TV customer base increased
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Development of third-revenue in CHF
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Development of third-revenue in CHF
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Development of third-revenue in EUR
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Quarterly review 2009 and 2010 1. 2
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Quarterly review 2009 and 2010 1. 2
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Due to the early termination of cro
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Development of net debt in CHF mill
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Development of capital expenditure
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Risks Taking calculated risks - the
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Measures are in place for most risk
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Environmental and health risks Elec
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Ecology Leading role in business pr
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Objectives/Strategy Board of Direct
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See www.swisscomnature.ch/ CRblog P
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Materiality matrix Swisscom 2010 Ma
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See report page 100 See www.swissco
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Environmentally friendly products a
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See www.icnirp.org See www.swisscom
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Access for all See www.swisscom.ch
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See www.snowfriends.ch Internet for
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Energy-efficient infrastructure tio
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See www.cdproject.net/en-US the pas
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Innovation and development Swisscom
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GRI topics / KPI Objective Status /
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Corporate Governance and Remunerati
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See www.swisscom.ch/basicprinciples
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2 Capital structure 2.1 Capital At
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3 Board of Directors 3.1 Members of
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Hugo Gerber Michel Gobet Thorsten G
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Felix Rosenberg Richard Roy Othmar
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See report Page 128 3.6 Committees
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See report Page 69 3.9 Controlling
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4 Group Executive Board 4.1 Members
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Kathrin Amacker-Amann Eros Fregonas
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Urs Schaeppi Urs Schaeppi Swiss cit
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6.2 Statutory quorum requirements T
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8.4 Supplementary fees The suppleme
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Remuneration report See report Page
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Remuneration paid to the Board of D
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sizes domiciled in Switzerland and
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Clause on change of control The emp
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Financial Statements Swisscom’s b
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Consolidated income statement In CH
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Consolidated statement of cash flow
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Notes to the consolidated financial
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The exchange rates of significance
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3.8 Business combinations and goodw
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on sale-and-leaseback transactions
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of radio services, multi-platform s
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3.23 Income taxes Income taxes incl
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In CHF million Reported Adjustments
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Provisions for interconnection and
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The main reasons for the recognitio
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6 Segment information Operating seg
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Other Group Swisscom operating Head
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7 Net revenue In CHF million 2010 2
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Fastweb Employees of the Italian su
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The analysis of the comPlan’s pen
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12 Other operating expense In CHF m
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15 Income taxes In CHF million 2010
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Balance Recognised Change in Foreig
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Analysis of maturity and allowances
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acquisitions. Other derivative fina
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Land, Advances made buildings and a
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As of 31 December 2010, other intan
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The following table provides select
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Private placements Carrying amount
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The future payments of the liabilit
Page 191 and 192: Since 2000, several telecommunicati
Page 193 and 194: in the Federal Administrative Court
Page 195 and 196: Other reserves Cumulative foreign c
Page 197 and 198: The following currency risks and he
Page 199 and 200: tional Swaps and Derivatives Associ
Page 201 and 202: Asset/liability categories and fair
Page 203 and 204: Asset/liability categories and resu
Page 205 and 206: In 2009, Swisscom terminated intere
Page 207 and 208: The value-added tax receivables are
Page 209 and 210: Key management compensation In CHF
Page 211 and 212: 41 List of Group companies Register
Page 213 and 214: Registered Registered Shareholding
Page 215 and 216: Report on Other Legal Requirements
Page 217 and 218: Balance sheet In CHF million Note 3
Page 219 and 220: 6 Treasury shares Swisscom Ltd reco
Page 221 and 222: Base emoluments and functional allo
Page 223 and 224: influence. Parents, siblings and ch
Page 225 and 226: Report of the statutory auditor Rep
Page 227 and 228: Further Information Discovering new
Page 229 and 230: Glossary Technical terms ADSL (Asym
Page 231 and 232: LAN (Local Area Network) A LAN is a
Page 233 and 234: Networks Access network Swisscom’
Page 235 and 236: Financial terms Average minutes per
Page 237 and 238: Other terms Bit-stream access (BSA)
Page 239: Index of keywords Board of Director
Page 244: 40001248
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