Shareholders' Letter

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Heinz Herren Christian Petit Daniel Ritz (f. l. t. r.) Heinz Herren Swiss citizen Education: Degree in electronic engineering (HTL) Career history: 1986–1988 Hasler AG; 1998–1991 XMIT AG; 1991–1993 Ascom Telematik AG; 1993–1994 Bedag Informatik; 1994–2000 3Com Corporation; 2000–2000 Inalp Networks Inc.; 2001–2005 Head of Marketing Swisscom Fixnet Wholesale; 2005–2007 Head of Small and Medium-Sized Enterprises of Swisscom Fixnet; since August 2007 Head of Small and Medium- Sized Enterprises at Swisscom Switzerland Since August 2007 member of the Swisscom Group Executive Board Christian Petit French citizen Education: MBA ESSEC Cergy-Pontoise Career history: 1993–1999 debitel France; 2000–2003 Head of Operations, Swisscom Mobile Ltd; 2003–2006 Head of Product Marketing, Swisscom Mobile Ltd; 2006–June 2007 CEO, Hospitality Services Plus SA; since August 2007 Head of Residential Customers, Swisscom (Switzerland) Ltd Since August 2007 member of the Swisscom Group Executive Board Daniel Ritz Swiss citizen Education: Doctorate in business administration (Dr. oec.), University of St. Gallen Career history: 1988 internship, Ciba-Geigy (now Novartis); 1992–1993 project manager, University of St. Gallen, 1994–2001 consultant, Boston Consulting Group AG; 2001–2006 partner, Boston Consulting Group AG; since September 2006 Chief Strategy Officer (CSO), Swisscom Ltd Since September 2006 member of the Swisscom Group Executive Board Other mandates: President of the Swiss Institute for Business Cycle Research (SKG) and member of the Board of Directors, Fastweb S.p.A.
Urs Schaeppi Urs Schaeppi Swiss citizen Education: Degree in engineering (Dipl. Ing. ETH) and business administration (lic. oec. HSG) Career history: 1987–1991 Iveco Motorenforschungs AG; 1991–1994 Head of Marketing in the Electronic Production profit centre, Ascom AG; 1994–1998 plant manager at Biberist paper factory; 1998–2006 Head of Commercial Business and member of the Executive Board, Swisscom Mobile Ltd; 2006–2007 CEO, Swisscom Solutions Ltd; since August 2007 Head of Corporate Business, Swisscom (Switzerland) Ltd Since March 2006 member of the Swisscom Group Executive Board Other mandates: Member of the Board of Directors, Fastweb S.p.A.; member of the Board of Directors, BV Group, Berne Corporate Governance and Remuneration Report 120 | 121 Corporate Governance
Page 1 and 2:
2010 Annual Report
Page 3 and 4:
Our promise We bring people togethe
Page 5 and 6:
KPI’s of Swisscom Group In CHF mi
Page 7 and 8:
Fastweb Fastweb is the third larges
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Swisscom share performance in 2010
Page 11 and 12:
Changes to the Board of Directors T
Page 13 and 14:
Management Commentary We combine th
Page 15 and 16:
Environment, strategy and organisat
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See www.swisscom.ch/ networkcoverag
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Development of exchange rate CHF/EU
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Regulatory developments in Switzerl
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Market shares mobile subscribers in
Page 25 and 26:
Market shares IT services in Switze
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Subsidiaries Associates 6 Board of
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Maximise Maximise our market positi
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Enterprise value In CHF million, ex
Page 33 and 34:
Share performance 1998-2010 in CHF
Page 35 and 36:
Employees Swisscom offers employees
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Full-time equivalent employees at e
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Staff development Swisscom makes ta
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Employee satisfaction In May 2010 S
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Staff recruitment Recruiting new st
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Financial review Group Development
Page 47 and 48:
Share of operating segments in net
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Net financial result Net financial
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Operating segment results Developme
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Swisscom TV customer base increased
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Development of third-revenue in CHF
Page 57 and 58:
Development of third-revenue in CHF
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Development of third-revenue in EUR
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Quarterly review 2009 and 2010 1. 2
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Quarterly review 2009 and 2010 1. 2
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Due to the early termination of cro
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Development of net debt in CHF mill
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Development of capital expenditure
Page 71 and 72: Risks Taking calculated risks - the
Page 73 and 74: Measures are in place for most risk
Page 75 and 76: Environmental and health risks Elec
Page 77 and 78: Ecology Leading role in business pr
Page 79 and 80: Objectives/Strategy Board of Direct
Page 81 and 82: See www.swisscomnature.ch/ CRblog P
Page 83 and 84: Materiality matrix Swisscom 2010 Ma
Page 85 and 86: See report page 100 See www.swissco
Page 87 and 88: Environmentally friendly products a
Page 89 and 90: See www.icnirp.org See www.swisscom
Page 91 and 92: Access for all See www.swisscom.ch
Page 93 and 94: See www.snowfriends.ch Internet for
Page 95 and 96: Energy-efficient infrastructure tio
Page 97 and 98: See www.cdproject.net/en-US the pas
Page 99 and 100: Innovation and development Swisscom
Page 101 and 102: GRI topics / KPI Objective Status /
Page 103 and 104: Corporate Governance and Remunerati
Page 105 and 106: See www.swisscom.ch/basicprinciples
Page 107 and 108: 2 Capital structure 2.1 Capital At
Page 109 and 110: 3 Board of Directors 3.1 Members of
Page 111 and 112: Hugo Gerber Michel Gobet Thorsten G
Page 113 and 114: Felix Rosenberg Richard Roy Othmar
Page 115 and 116: See report Page 128 3.6 Committees
Page 117 and 118: See report Page 69 3.9 Controlling
Page 119 and 120: 4 Group Executive Board 4.1 Members
Page 121: Kathrin Amacker-Amann Eros Fregonas
Page 125 and 126: 6.2 Statutory quorum requirements T
Page 127 and 128: 8.4 Supplementary fees The suppleme
Page 129 and 130: Remuneration report See report Page
Page 131 and 132: Remuneration paid to the Board of D
Page 133 and 134: sizes domiciled in Switzerland and
Page 135 and 136: Clause on change of control The emp
Page 137 and 138: Financial Statements Swisscom’s b
Page 139 and 140: Consolidated income statement In CH
Page 141 and 142: Consolidated statement of cash flow
Page 143 and 144: Notes to the consolidated financial
Page 145 and 146: The exchange rates of significance
Page 147 and 148: 3.8 Business combinations and goodw
Page 149 and 150: on sale-and-leaseback transactions
Page 151 and 152: of radio services, multi-platform s
Page 153 and 154: 3.23 Income taxes Income taxes incl
Page 155 and 156: In CHF million Reported Adjustments
Page 157 and 158: Provisions for interconnection and
Page 159 and 160: The main reasons for the recognitio
Page 161 and 162: 6 Segment information Operating seg
Page 163 and 164: Other Group Swisscom operating Head
Page 165 and 166: 7 Net revenue In CHF million 2010 2
Page 167 and 168: Fastweb Employees of the Italian su
Page 169 and 170: The analysis of the comPlan’s pen
Page 171 and 172: 12 Other operating expense In CHF m
Page 173 and 174:
15 Income taxes In CHF million 2010
Page 175 and 176:
Balance Recognised Change in Foreig
Page 177 and 178:
Analysis of maturity and allowances
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acquisitions. Other derivative fina
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Land, Advances made buildings and a
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As of 31 December 2010, other intan
Page 185 and 186:
The following table provides select
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Private placements Carrying amount
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The future payments of the liabilit
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Since 2000, several telecommunicati
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in the Federal Administrative Court
Page 195 and 196:
Other reserves Cumulative foreign c
Page 197 and 198:
The following currency risks and he
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tional Swaps and Derivatives Associ
Page 201 and 202:
Asset/liability categories and fair
Page 203 and 204:
Asset/liability categories and resu
Page 205 and 206:
In 2009, Swisscom terminated intere
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The value-added tax receivables are
Page 209 and 210:
Key management compensation In CHF
Page 211 and 212:
41 List of Group companies Register
Page 213 and 214:
Registered Registered Shareholding
Page 215 and 216:
Report on Other Legal Requirements
Page 217 and 218:
Balance sheet In CHF million Note 3
Page 219 and 220:
6 Treasury shares Swisscom Ltd reco
Page 221 and 222:
Base emoluments and functional allo
Page 223 and 224:
influence. Parents, siblings and ch
Page 225 and 226:
Report of the statutory auditor Rep
Page 227 and 228:
Further Information Discovering new
Page 229 and 230:
Glossary Technical terms ADSL (Asym
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LAN (Local Area Network) A LAN is a
Page 233 and 234:
Networks Access network Swisscom’
Page 235 and 236:
Financial terms Average minutes per
Page 237 and 238:
Other terms Bit-stream access (BSA)
Page 239:
Index of keywords Board of Director
Page 242:
Publishing details Key dates > 17 F
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