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2010 Annual Report
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Our promise We bring people togethe
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KPI’s of Swisscom Group In CHF mi
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Fastweb Fastweb is the third larges
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Swisscom share performance in 2010
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Changes to the Board of Directors T
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Management Commentary We combine th
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Environment, strategy and organisat
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See www.swisscom.ch/ networkcoverag
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Development of exchange rate CHF/EU
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Regulatory developments in Switzerl
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Market shares mobile subscribers in
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Market shares IT services in Switze
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Subsidiaries Associates 6 Board of
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Maximise Maximise our market positi
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Enterprise value In CHF million, ex
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Share performance 1998-2010 in CHF
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Employees Swisscom offers employees
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Full-time equivalent employees at e
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Staff development Swisscom makes ta
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Employee satisfaction In May 2010 S
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Staff recruitment Recruiting new st
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Financial review Group Development
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Share of operating segments in net
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Net financial result Net financial
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Operating segment results Developme
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Swisscom TV customer base increased
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Development of third-revenue in CHF
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Development of third-revenue in CHF
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Development of third-revenue in EUR
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Quarterly review 2009 and 2010 1. 2
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Quarterly review 2009 and 2010 1. 2
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Due to the early termination of cro
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Development of net debt in CHF mill
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Development of capital expenditure
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Risks Taking calculated risks - the
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Measures are in place for most risk
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Environmental and health risks Elec
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Ecology Leading role in business pr
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Objectives/Strategy Board of Direct
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See www.swisscomnature.ch/ CRblog P
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Materiality matrix Swisscom 2010 Ma
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See report page 100 See www.swissco
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Environmentally friendly products a
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See www.icnirp.org See www.swisscom
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Access for all See www.swisscom.ch
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See www.snowfriends.ch Internet for
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Energy-efficient infrastructure tio
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See www.cdproject.net/en-US the pas
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Innovation and development Swisscom
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GRI topics / KPI Objective Status /
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Corporate Governance and Remunerati
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See www.swisscom.ch/basicprinciples
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2 Capital structure 2.1 Capital At
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3 Board of Directors 3.1 Members of
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Hugo Gerber Michel Gobet Thorsten G
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Felix Rosenberg Richard Roy Othmar
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See report Page 128 3.6 Committees
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See report Page 69 3.9 Controlling
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4 Group Executive Board 4.1 Members
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Kathrin Amacker-Amann Eros Fregonas
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Urs Schaeppi Urs Schaeppi Swiss cit
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6.2 Statutory quorum requirements T
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8.4 Supplementary fees The suppleme
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Remuneration report See report Page
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Remuneration paid to the Board of D
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sizes domiciled in Switzerland and
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Clause on change of control The emp
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Financial Statements Swisscom’s b
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Consolidated income statement In CH
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Consolidated statement of cash flow
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Notes to the consolidated financial
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The exchange rates of significance
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- Page 155 and 156: In CHF million Reported Adjustments
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- Page 175 and 176: Balance Recognised Change in Foreig
- Page 177 and 178: Analysis of maturity and allowances
- Page 179 and 180: acquisitions. Other derivative fina
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- Page 183 and 184: As of 31 December 2010, other intan
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- Page 211 and 212: 41 List of Group companies Register
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- Page 217 and 218: Balance sheet In CHF million Note 3
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