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Shareholders' Letter

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Net revenue<br />

Swisscom’s net revenue fell by CHF 13 million or 0.1% to CHF 11,988 million. At constant exchange<br />

rates this represents an increase of 2.1%, primarily due to the economic recovery, company acquisitions<br />

by Swisscom IT Services and the growth in mobile business and bundled offerings. At<br />

Swisscom Switzerland, revenue from external customers increased by 1.5% to CHF 8,500 million.<br />

Growth in customer numbers and volume of CHF 546 million more than compensated for price<br />

erosion in Swiss core business of CHF 526 million. In comparison with the previous year, revenue<br />

from mobile data traffic with Swisscom customers rose by 33.2% to CHF 435 million. Revenue from<br />

external customers at Fastweb increased by 7.9% in Swiss francs to CHF 2,562 million, while in<br />

local currency net revenue was up 1.3%. Fastweb consolidated its market position in the business<br />

customer segment, while the residential customers and SME segments felt the effects of intensifying<br />

competitive pressure. Revenue from external customers in other operating segments<br />

increased by 10.3% to CHF 925 million, mainly due to the acquisition of subsidiaries by Swisscom<br />

IT Services. Adjusted for acquisitions, revenue from external customers generated by other operating<br />

segments increased year-on-year by 3.3%.<br />

Goods and services purchased<br />

Goods and services purchased rose slightly year-on-year by CHF 17 million or 0.6% to CHF 2,665<br />

million. Excluding acquisition of subsidiaries, goods and services purchased fell by CHF 15 million<br />

or 0.6%. Operating expense at Swisscom Switzerland increased; at Fastweb the fall is currencyrelated.<br />

At Swisscom Switzerland the increase was largely due to an increase in goods purchased,<br />

and was partially offset by lower termination rates. The fall in traffic charges was mainly the result<br />

of lower roaming and termination rates. The increase in goods purchased is attributable to higher<br />

sales of multifunctional mobile devices (smartphones). At Fastweb, operating expense increased<br />

in local currency terms largely due to customer growth.<br />

Personnel expense<br />

Personnel expense decreased by CHF 57 million or 2.2% to CHF 2,520 million, largely due to lower<br />

headcount at Swisscom Switzerland. At 19,547 full-time equivalent employees, headcount at 31<br />

December 2010 was 68 full-time equivalent employees or 0.3% higher than in the prior year. An<br />

increase at Swisscom Switzerland and Swisscom IT Services due to acquisitions was partly offset<br />

by efficiency improvements.<br />

Other operating expense<br />

At CHF 2,510 million, other operating expense remained at the previous year’s level. Adjusted for<br />

the EUR 70 million (CHF 102 million) provision recorded in the first quarter of 2010 for VAT proceedings<br />

against Fastweb, other operating expense fell year-on-year by 4.0%. The fall is largely currency-related.<br />

Capitalised self-constructed assets and other income<br />

At CHF 304 million, capitalised self-constructed assets and other income were CHF 113 million or<br />

27.1% lower year-on-year. Other income in the previous year included compensation payments<br />

totalling EUR 20 million (CHF 30 million), received by Fastweb from Telecom Italia for unfair soliciting<br />

of customers.<br />

Operating income before depreciation and amortisation (EBITDA)<br />

Operating income before depreciation and amortisation (EBITDA) fell by CHF 87 million or 1.9% to<br />

CHF 4,597 million. The decrease in EBITDA was primarily attributable to a provision of EUR 70 million<br />

(CHF 102 million) for VAT proceedings against Fastweb, recognised in the first quarter of 2010.<br />

Adjusted for this item and for currency effects, EBITDA rose by 1.7% or CHF 78 million year-on-year,<br />

mainly as a result of the improvement in operating income at Swisscom Switzerland.<br />

Depreciation, amortisation and impairment losses<br />

Depreciation, amortisation and impairment losses fell by CHF 23 million or 1.2% to CHF 1,972 million.<br />

Adjusted for currency effects, depreciation and amortisation increased by CHF 52 million or<br />

2.6%, predominantly as a result of Swisscom Switzerland’s investment in a new customer relationship<br />

management system, which is amortised over its estimated useful life using the straightline<br />

method from the beginning of 2010. Depreciation and amortisation includes scheduled amortisation<br />

related to business combinations in the amount of CHF 149 million (prior year: CHF 163<br />

million), which were capitalised as intangible assets for purchase price allocation purposes.

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