Shareholders' Letter

Environment, strategy and organisation
With around 5.8 million mobile subscribers and 3.2 million
telephone lines, Swisscom is Switzerland’s leading telecoms
company as well as Swiss market leader in the provision of voice
and data communications products and services for residential
and business customers.
Business activities
Our business model/company profile
Swisscom is primarily active in Switzerland, where it generated around 78% of net revenue in 2010.
Swisscom’s activities abroad mainly focus on Italy, where it acquired the telecoms provider Fastweb
in 2007. In 2010 Swisscom’s 19,000-plus employees generated net revenue of around CHF 12
billion. Swisscom owes its business success to their dedication and commitment in developing
consistently intelligent solutions for the telecommunications market.
In Switzerland Swisscom offers a full range of products and services for mobile, fixed and IP-based
voice and data communication. Under its licence to provide basic service provision nationwide,
Swisscom also serves remote parts of the country. Major investments in network infrastructure
ensure that this will remain the case also in the future. Swisscom TV reflects the trend towards
becoming a multimedia company. Thanks to the Italian provider Fastweb, Swisscom is present in
one of Europe’s most attractive broadband markets. Swisscom is also active in IT infrastructure
outsourcing as well as in the management of communications infrastructures.
Management Commentary 12 | 13
Environment, strategy and organisation