Shareholders' Letter

Ecology
Leading role in
business process
and products
and services
See report
page 27
See report
page 98
Summary of Swisscom’s strategy approach
Economy
Long-term economic achievements
Community
Socially responsible
labour
Thematic leader
in promoting
media competence/
in protecting minors
in the media
Environment
Swisscom’s environmental strategy remains largely unchanged, and pursues the following
medium-term objectives:
> Environmentally-friendly products and services: Products with low energy consumption, and
services which generate significantly lower CO 2 emissions.
> Operational ecology: Enhancing energy efficiency by reducing energy consumption and replacing
environmentally harmful energy sources.
Society
The social element of the strategy comprises action areas which Swisscom has been championing
for many years:
> Access for all: Telecommunications which do not become a social divider that distinguishes one
group from another. With this in mind, Swisscom promotes measures that encourage all members
of the community to take advantage of the new media and technological advances.
> People in need: As a telecoms provider with Swiss roots, Swisscom has close ties with the local
population. Supporting people in need is one of the ways in which Swisscom expresses this
close relationship.
> Media competence and protection of minors in the media: With more than 98% of the Swiss
population now enjoying guaranteed network access, the children and youth of today are familiar
with the new media. Swisscom has a duty to teach children and young people how to use
these media correctly and responsibly.
Economy
The strategy in terms of ecology is closely linked to the corporate strategy. This includes long-term
investment planning as well as a socially responsible personnel policy.
Targets, performance, ambitions
A table summarising targets, performance and ambitions is provided at the end of the Corporate
Responsibility section.
Management Commentary 74 | 75
Corporate Responsibility