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86 The Principles of Beautiful Web Design Point If you’ve worked with CSS, then you’re probably familiar with using pixels as a unit of measurement. One pixel (short for “picture element”) is one of the millions of dots on your computer screen. If your resolution is set to 1280×1024 pixels, you have 1,310,720 pixels on your screen, arranged in 1,024 rows and 1,280 columns. All these pixels come together to create a digital image. This is all very elementary technical knowledge, but as we’re about to see, it applies specifically to the concept of points in graphic design. Just as the pixel is the fundamental element of digital images, the point (or dot) is the fundamental element of graphic design, and can be used to build any graphic element. Points have no scale or dimension unless they have a frame of reference. For instance, a point on a huge billboard might look like a period, but up close it’s probably about as big as your head. When points are grouped together, as they are in Figure 3.1, they can create lines, shapes, and volume. Figure 3.1. Halftone Kitty: a study in points When you’re working on website graphics, it’s easy to look at the big picture and ignore the points that make up each image. Points themselves have a lot of power, though. Just take a look at Craig Robinson’s Flip Flop Flyin’. 1 Among other forms of tiny art, Craig creates portraits of famous people, bands, and groups that he calls Minipops. The one in Figure 3.2 is a close up of Craig’s A-Team Minipop. Hard-core fans will notice that Hannibal even has his trusty cigar. 1 http://flipflopflyin.com
Texture 87 Figure 3.2. The A-Team by Craig Robinson Line When two or more points are connected, they form a line. The line is the most common element of graphic design, and is among the most expressive. When designing websites, most people only consider lines for CSS borders or hyperlink underlines, but they can be used in countless ways throughout your web creations. When a line is diagonal, it evokes a sense of movement and excitement. Like a falling domino, a diagonal line has potential energy. Using a pattern of horizontal lines as a background element provides texture and interest to a design, but using a motif of diagonal lines will make the design feel a little more “on edge,” causing users’ eyes to move around constantly. Compare the two examples in Figure 3.3. Which keeps your eyes moving around more successfully? Figure 3.3. Backgrounds created using diagonal and horizontal lines Just as diagonal lines suggest movement, varying the thickness and direction of a line generates a sense of expression and character. Jagged lines with sharp angles can feel dangerous and frantic. Gently rolling, curvy lines tend to feel relaxing and smooth. Lines comprising 90-degree angles tend to feel sharp and mechanical. Finally, lines with lots of curves and angles convey expressiveness; for example, handwriting, graffiti, and sketches.
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Summary of Contents Preface . . . .
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iv The Principles of Beautiful Web
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Table of Contents Preface . . . . .
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ix Color Scheme Designer 3 . . . .
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xi Creative Image Treatments . . .
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xiv bathroom with the work that we
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xvi Tips, Notes, and Warnings Hey,
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10 The Principles of Beautiful Web
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Page 52 and 53: 36 The Principles of Beautiful Web
Page 65 and 66: 2 Chapter Color Whether you’re de
Page 67 and 68: Color 51 reason, it’s often used
Page 69 and 70: Color 53 Figure 2.5. Calming stones
Page 71 and 72: Color 55 Figure 2.7. These wind tur
Page 73 and 74: Color 57 Chromatic Value The measur
Page 75 and 76: Color 59 Figure 2.12. The tradition
Page 77 and 78: Color 61 thick that you’re unable
Page 79 and 80: Color 63 Another example of saturat
Page 81 and 82: Color 65 An Analogous Color Scheme
Page 83 and 84: Color 67 Figure 2.22. Blinksale’s
Page 85 and 86: Color 69 put off by the stark contr
Page 87 and 88: Color 71 Figure 2.27. Cross Cross C
Page 89 and 90: Color 73 Figure 2.30. The Bulls+Arr
Page 91 and 92: Color 75 Figure 2.34. The adventuro
Page 93 and 94: Color 77 Table 2.1. Counting from 1
Page 95 and 96: Color 79 Scheme Designer 3 works. U
Page 97 and 98: Color 81 Figure 2.39. Pictaculous C
Page 99 and 100: Color 83 Figure 2.41. A mood board
Page 101: 3 Chapter Texture There are many we
Page 105 and 106: Texture 89 Figure 3.5. Geometric an
Page 107 and 108: Texture 91 Rounded Corners So we’
Page 109 and 110: Texture 93 Figure 3.10. Ithaca Even
Page 111 and 112: Texture 95 Figure 3.12. Speed Kids
Page 113 and 114: Texture 97 Figure 3.14. Perspective
Page 115 and 116: Texture 99 Figure 3.17. A clear and
Page 117 and 118: Texture 101 Although repetitious ba
Page 119 and 120: Texture 103 declaration background-
Page 121 and 122: Texture 105 Figure 3.25. Three repe
Page 123 and 124: Texture 107 Figure 3.27. Team Fanny
Page 125 and 126: Texture 109 said, just because you
Page 127 and 128: Texture 111 This site certainly fal
Page 129 and 130: Texture 113 Another notable example
Page 131 and 132: Texture 115 Figure 3.36. Minimalism
Page 133: Texture 117 Figure 3.38. The site d
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