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iv The Principles of Beautiful Web Design by Jason Beaird and James George Copyright © 2014 SitePoint Pty. Ltd. Product Manager: Simon Mackie Technical Editor: Giovanni DiFeterici Editor: Paul Fitzpatrick Printing History: First Edition: January 2007 Second Edition: November 2010 Third Edition: June 2014 Cover Design: Alex Walker Notice of Rights All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the copyright holder, except in the case of brief quotations embedded in critical articles or reviews. Notice of Liability The author and publisher have made every effort to ensure the accuracy of the information herein. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors and SitePoint Pty Ltd, nor its dealers or distributors, will be held liable for any damages to be caused either directly or indirectly by the instructions contained in this book, or by the software or hardware products described herein. Trademark Notice Rather than indicating every occurrence of a trademarked name as such, this book uses the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. Published by SitePoint Pty Ltd Web: www.sitepoint.com Email: business@sitepoint.com ISBN 978-0-9922794-4-8 Printed and bound in the United States of America
v About the Authors Jason Beaird is a designer and front-end developer with over ten years of experience working on a wide range of award-winning web projects. With a background in graphic design and a passion for web standards, he’s always looking for accessible ways to make the Web a more beautiful place. When he’s not pushing pixels in Photoshop or tinkering with markup, Jason loves sharing his passion for the Web with others. He writes about his ideas, adventures, and random projects on his personal site, http://jasongraphix.com. James George is a professional web designer from the United States, who is passionate about the field of design. He loves connecting with other designers and developers. James enjoys working closely with clients and businesses to create powerful, beautiful web design solutions. You can find him on Twitter 1 , Google+ 2 , and LinkedIn 3 . About the Technical Editor Giovanni DiFeterici is the Creative Director for the UnmatchedStyle brand and for Period-Three, a web design studio in Columbia, SC. He is the author of The Web Designer’s Roadmap and an organizer for the ConvergeSE and BDConf web design conference series'. Recently, he cofounded SOCO 4 , a relaxed coworking space for creatives, also in Columbia, SC. His goal is to make the web a more engaging and rewarding place to work and play. When he’s not tinkering with code, you’ll find him painting, running, and spending time with his lovely wife Amanda and their new son Roman. About SitePoint SitePoint specializes in publishing fun, practical, and easy-to-understand content for web professionals. Visit http://www.sitepoint.com/ to access our blogs, books, newsletters, articles, and community forums. 1 https://twitter.com/creativebeacon/ 2 https://plus.google.com/u/0/+JamesGeorgeWebDesigner 3 http://www.linkedin.com/in/creativepro 4 http://soco-work.com/
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2 Chapter Color Whether you’re de
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Color 51 reason, it’s often used
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Color 53 Figure 2.5. Calming stones
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Color 55 Figure 2.7. These wind tur
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Color 57 Chromatic Value The measur
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Color 59 Figure 2.12. The tradition
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Color 61 thick that you’re unable
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Color 63 Another example of saturat
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Color 65 An Analogous Color Scheme
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Color 67 Figure 2.22. Blinksale’s
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Color 69 put off by the stark contr
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Color 71 Figure 2.27. Cross Cross C
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Color 73 Figure 2.30. The Bulls+Arr
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Color 75 Figure 2.34. The adventuro
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Color 77 Table 2.1. Counting from 1
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Color 79 Scheme Designer 3 works. U
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Color 81 Figure 2.39. Pictaculous C
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Color 83 Figure 2.41. A mood board
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3 Chapter Texture There are many we
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Texture 87 Figure 3.2. The A-Team b
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Texture 89 Figure 3.5. Geometric an
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Texture 91 Rounded Corners So we’
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Texture 93 Figure 3.10. Ithaca Even
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Texture 95 Figure 3.12. Speed Kids
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Texture 97 Figure 3.14. Perspective
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Texture 99 Figure 3.17. A clear and
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Texture 101 Although repetitious ba
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Texture 103 declaration background-
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Texture 105 Figure 3.25. Three repe
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Texture 107 Figure 3.27. Team Fanny
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Texture 109 said, just because you
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Texture 111 This site certainly fal
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Texture 113 Another notable example
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Texture 115 Figure 3.36. Minimalism
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Texture 117 Figure 3.38. The site d
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