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The Principles of Beautiful Web Design
Application: Logo and Content
By the end of Chapter 2, the Knoxville Reflexology Group redesign project was making great progress.
It had wireframes approved, and I had learned through the use of my mood boards what colors
Carrie might like to see in the final design. Before the actual site design could begin, though, I had
to nail down the KRG branding. The hand-drawn sketch of the logo was streamlined. A vector version
of the original logo wasn't available, so I had to recreate it using vector graphics software. Even
though it has a hand-drawn look, the shapes are clean and crisp, as you can see in Figure 3.37. The
color is solid and the logo leverages negative space. The branding of KRG is now personal and
professional at the same time.
Figure 3.37. KRG Logo
With the logo cleaned up and refined, it was now time to turn our attention to the KRG website.
The approach to the website was to create a sense of cleanliness and sterility. To reinforce that
message, I opted for the approach of using minimal texture in the design of the site, as you can see
in Figure 3.38. Similar to Nathan Hartwell's website mentioned earlier in this chapter, there aren't
even any subtle textures used in the new KRG redesign.