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108 The Principles of Beautiful Web Design Figure 3.28. Electric Pulp: modern grunge The wood grain used on the Electric Pulp site simply exists to evoke an organic, hand-crafted vibe. The slightly rotated logo, active marker on the navigation menu, and trees at the bottom of the page all feel hand painted, and the “We Build Websites” text looks as if it was burned into the background. All of this helps to establish a very recognizable style that you can see repeated in much of the agency’s client work as well. I guess you could say that rich tangible texture is their calling card. Although some people feel the wicked worn look is (or was) a fad that has come and gone, I believe it’s a design option that’s here to stay. Like a comfortable pair of jeans with holes in the knees, or a faded stack of postcards with tattered edges, there is validity and honor in things that show wear and tear, and the passage of time. And now for something completely different … Clean and Grainy As a backlash against the worn aesthetic, there was a period of time in the late 2000s when a lot of designers and developers decided to buck the use of textures entirely. At the time, it seemed to be a logical reaction. After all, if you want to make a crisp, professional first impression, adding a ton of extreme textures can be like wearing holey jeans and a concert T-shirt to a job interview. That
Texture 109 said, just because you’re trying to be all corporate and business-like, it doesn’t mean your designs have to be boring and flat. Take a look at the Foundation Six 12 website in Figure 3.29. Figure 3.29. Sophisticated design and subtle texture in Foundation Six There’s no boring corporate blue or pictures of people in cubicles here, just a professional, sophisticated design with a complementary color scheme and loads of subtle texture. Check out the curl of the F6 banner, the radial gradient on the blue backdrop, and the double shadows produced by the portfolio screenshots. At the heart of this clean, tactile look is the subtle noise texture that’s present on all three of the background blocks you see above. A noise or grain texture is simply a pattern of tiny dots. If you look around you, most surfaces have some sort of subtle texture to them. Adding a bit of translucent noise helps break up expanses of flat colors and pixel-perfect gradients to make digital surfaces look more analog. Applying subtle noise textures on the Web is a fairly new trend, but because it’s such a primitive building block, I think we will be seeing it in designs for years to come. Another site that adds texture to an otherwise basic layout is the Banger's Restaurant 13 site, seen in Figure 3.30. 12 http://www.foundationsix.com/ 13 http://bangersaustin.com/
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Summary of Contents Preface . . . .
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iv The Principles of Beautiful Web
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Table of Contents Preface . . . . .
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ix Color Scheme Designer 3 . . . .
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xi Creative Image Treatments . . .
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xiv bathroom with the work that we
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xvi Tips, Notes, and Warnings Hey,
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2 The Principles of Beautiful Web D
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10 The Principles of Beautiful Web
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2 Chapter Color Whether you’re de
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Color 51 reason, it’s often used
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Color 53 Figure 2.5. Calming stones
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Color 55 Figure 2.7. These wind tur
Page 73 and 74: Color 57 Chromatic Value The measur
Page 75 and 76: Color 59 Figure 2.12. The tradition
Page 77 and 78: Color 61 thick that you’re unable
Page 79 and 80: Color 63 Another example of saturat
Page 81 and 82: Color 65 An Analogous Color Scheme
Page 83 and 84: Color 67 Figure 2.22. Blinksale’s
Page 85 and 86: Color 69 put off by the stark contr
Page 87 and 88: Color 71 Figure 2.27. Cross Cross C
Page 89 and 90: Color 73 Figure 2.30. The Bulls+Arr
Page 91 and 92: Color 75 Figure 2.34. The adventuro
Page 93 and 94: Color 77 Table 2.1. Counting from 1
Page 95 and 96: Color 79 Scheme Designer 3 works. U
Page 97 and 98: Color 81 Figure 2.39. Pictaculous C
Page 99 and 100: Color 83 Figure 2.41. A mood board
Page 101 and 102: 3 Chapter Texture There are many we
Page 103 and 104: Texture 87 Figure 3.2. The A-Team b
Page 105 and 106: Texture 89 Figure 3.5. Geometric an
Page 107 and 108: Texture 91 Rounded Corners So we’
Page 109 and 110: Texture 93 Figure 3.10. Ithaca Even
Page 111 and 112: Texture 95 Figure 3.12. Speed Kids
Page 113 and 114: Texture 97 Figure 3.14. Perspective
Page 115 and 116: Texture 99 Figure 3.17. A clear and
Page 117 and 118: Texture 101 Although repetitious ba
Page 119 and 120: Texture 103 declaration background-
Page 121 and 122: Texture 105 Figure 3.25. Three repe
Page 123: Texture 107 Figure 3.27. Team Fanny
Page 127 and 128: Texture 111 This site certainly fal
Page 129 and 130: Texture 113 Another notable example
Page 131 and 132: Texture 115 Figure 3.36. Minimalism
Page 133: Texture 117 Figure 3.38. The site d
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