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114 The Principles of Beautiful Web Design Figure 3.35. Brian Nathan Hartwell's portfolio While some people might say his site lacks interest, I’d argue that Brian has simply removed all unnecessary distractions. It’s an extremely minimal, monochromatic layout that serves one purpose: delivering content. Since that content is primarily about his awesome work, it makes sense that he lets his work speak for itself. Eliminating texture and imagery from his design ensures that you’ll do just that. Avoiding the use of texture in your design doesn’t mean it has to be as stripped down as Brian Nathan Hartwell's site. There are plenty of examples of textureless, minimal designs out there that provide more to look at than just plain text. The T-shirt site, Shirts in Bulk 17 in Figure 3.36 is an example of minimal texture design. 17 http://www.shirtsinbulk.com/
Texture 115 Figure 3.36. Minimalism in Shirts in Bulk The focal point of this site is the supersized header welcomes new visitors. Like the cover of a magazine, the logo, navigation, and content description are overlaid on top of the main imagery. The print design look is continued below this as the content is divided into tight, grid-based columns. It has the appearance of a printed catalog, but on the Web. Starting Your Own Textural Trends As illustrated by the websites I’ve featured above, texture can have a big impact on how people perceive your design. Staying on top of current web design trends is essential to creating effective contemporary designs, but having a knowledge of past modes that occurred outside the ethereal history of the Internet will help you to establish your own style and original designs. Some of the most useful web design resources can be found in the art history section of your local bookstore or library. Becoming familiar with the architectural patterns of the High Renaissance, investigating the realism movement (and understanding how it influenced artists like Van Gogh and Cézanne to break all the rules on texture in paintings), and learning how modernism set the course for the design trends of today will help you do more than answer Jeopardy questions. A knowledge of graphic design history will expand your visual toolbox, giving you the creativity to develop a style that’s all your own, and the artistic variety to suit any client’s needs. Ultimately, the image that your clients are trying to establish, and the communication goals they’ve set, should be the determining factors in how much and what types of texture you apply. And speaking of clients, it’s about time for us to check back on how it’s all going with the Southern Savers redesign.
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Summary of Contents Preface . . . .
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iv The Principles of Beautiful Web
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Table of Contents Preface . . . . .
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ix Color Scheme Designer 3 . . . .
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xi Creative Image Treatments . . .
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xiv bathroom with the work that we
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xvi Tips, Notes, and Warnings Hey,
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2 The Principles of Beautiful Web D
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10 The Principles of Beautiful Web
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2 Chapter Color Whether you’re de
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Color 51 reason, it’s often used
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Color 53 Figure 2.5. Calming stones
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Color 55 Figure 2.7. These wind tur
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Color 57 Chromatic Value The measur
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Color 59 Figure 2.12. The tradition
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Color 61 thick that you’re unable
Page 79 and 80: Color 63 Another example of saturat
Page 81 and 82: Color 65 An Analogous Color Scheme
Page 83 and 84: Color 67 Figure 2.22. Blinksale’s
Page 85 and 86: Color 69 put off by the stark contr
Page 87 and 88: Color 71 Figure 2.27. Cross Cross C
Page 89 and 90: Color 73 Figure 2.30. The Bulls+Arr
Page 91 and 92: Color 75 Figure 2.34. The adventuro
Page 93 and 94: Color 77 Table 2.1. Counting from 1
Page 95 and 96: Color 79 Scheme Designer 3 works. U
Page 97 and 98: Color 81 Figure 2.39. Pictaculous C
Page 99 and 100: Color 83 Figure 2.41. A mood board
Page 101 and 102: 3 Chapter Texture There are many we
Page 103 and 104: Texture 87 Figure 3.2. The A-Team b
Page 105 and 106: Texture 89 Figure 3.5. Geometric an
Page 107 and 108: Texture 91 Rounded Corners So we’
Page 109 and 110: Texture 93 Figure 3.10. Ithaca Even
Page 111 and 112: Texture 95 Figure 3.12. Speed Kids
Page 113 and 114: Texture 97 Figure 3.14. Perspective
Page 115 and 116: Texture 99 Figure 3.17. A clear and
Page 117 and 118: Texture 101 Although repetitious ba
Page 119 and 120: Texture 103 declaration background-
Page 121 and 122: Texture 105 Figure 3.25. Three repe
Page 123 and 124: Texture 107 Figure 3.27. Team Fanny
Page 125 and 126: Texture 109 said, just because you
Page 127 and 128: Texture 111 This site certainly fal
Page 129: Texture 113 Another notable example
Page 133: Texture 117 Figure 3.38. The site d
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