design3

Recommendations

Info

82 The Principles of Beautiful Web Design Application: Choosing a Color Scheme Knoxville Reflexology Group's old site, shown in Figure 2.40, seemed very feminine in nature. KRG's services applied to men and women, and it was feared that the lavender color scheme didn't appeal to both sexes. KRG needed to appeal to both men and women, which meant that the entire color scheme needed to be reworked. Figure 2.40. The old site Looking back at the old version of the site, it really had no direction or branding. The goal was to develop the site into a place for visitors to go, not only to find out information, but to buy products, book appointments, and learn about the different services that the company provides. It would also be a promotional resource for their business, through articles, list building, and strong branding. Once the purpose was established a direction needed to be taken with the overall branding of the site. They had developed a somewhat professional logo, but it was just plastered on the old site, and the branding wasn’t carried throughout. I put together a mood board that illustrates the different types of things associated with this type of industry, shown in Figure 2.41. These images are thoughts, textures, and inspiration that may be used to gauge the taste of your client. Carrie loved the color of the logo, but wanted it refined and also wanted the site to carry this color throughout the design.
Color 83 Figure 2.41. A mood board of Knoxville Reflexology As you look through the elements of the image above, you’ll notice that there is a wide variety of colors, textures, and typography. I presented the mood board to her to find out the types of images and styles that she liked, and we moved forward from there. I used the logo, as well as colors taken from the images that I presented to her to create the color scheme for the site. The color scheme I presented is shown in Figure 2.42. Carrie was pleased with it, because she wanted rich, organic appeal, while avoiding the stereotypical feminine colors that you would expect from a business that deals with massage therapy. She was adamant that men used her products and services, too. It was important that the focus was on natural remedies, life, relaxation and pain relief. Blues and greens convey a sense of calm and life. Blues also give the sense of cleanliness and refreshment.
Page 1:
Summary of Contents Preface . . . .
Page 4 and 5:
iv The Principles of Beautiful Web
Page 7 and 8:
Table of Contents Preface . . . . .
Page 9 and 10:
ix Color Scheme Designer 3 . . . .
Page 11:
xi Creative Image Treatments . . .
Page 14 and 15:
xiv bathroom with the work that we
Page 16 and 17:
xvi Tips, Notes, and Warnings Hey,
Page 18 and 19:
2 The Principles of Beautiful Web D
Page 20 and 21:
Page 22 and 23:
Page 24 and 25:
Page 26 and 27:
10 The Principles of Beautiful Web
Page 28 and 29:
Page 30 and 31:
Page 32 and 33:
Page 34 and 35:
Page 36 and 37:
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
Page 44 and 45:
Page 46 and 47:
Page 48 and 49: 32 The Principles of Beautiful Web
Page 65 and 66: 2 Chapter Color Whether you’re de
Page 67 and 68: Color 51 reason, it’s often used
Page 69 and 70: Color 53 Figure 2.5. Calming stones
Page 71 and 72: Color 55 Figure 2.7. These wind tur
Page 73 and 74: Color 57 Chromatic Value The measur
Page 75 and 76: Color 59 Figure 2.12. The tradition
Page 77 and 78: Color 61 thick that you’re unable
Page 79 and 80: Color 63 Another example of saturat
Page 81 and 82: Color 65 An Analogous Color Scheme
Page 83 and 84: Color 67 Figure 2.22. Blinksale’s
Page 85 and 86: Color 69 put off by the stark contr
Page 87 and 88: Color 71 Figure 2.27. Cross Cross C
Page 89 and 90: Color 73 Figure 2.30. The Bulls+Arr
Page 91 and 92: Color 75 Figure 2.34. The adventuro
Page 93 and 94: Color 77 Table 2.1. Counting from 1
Page 95 and 96: Color 79 Scheme Designer 3 works. U
Page 97: Color 81 Figure 2.39. Pictaculous C
Page 101 and 102: 3 Chapter Texture There are many we
Page 103 and 104: Texture 87 Figure 3.2. The A-Team b
Page 105 and 106: Texture 89 Figure 3.5. Geometric an
Page 107 and 108: Texture 91 Rounded Corners So we’
Page 109 and 110: Texture 93 Figure 3.10. Ithaca Even
Page 111 and 112: Texture 95 Figure 3.12. Speed Kids
Page 113 and 114: Texture 97 Figure 3.14. Perspective
Page 115 and 116: Texture 99 Figure 3.17. A clear and
Page 117 and 118: Texture 101 Although repetitious ba
Page 119 and 120: Texture 103 declaration background-
Page 121 and 122: Texture 105 Figure 3.25. Three repe
Page 123 and 124: Texture 107 Figure 3.27. Team Fanny
Page 125 and 126: Texture 109 said, just because you
Page 127 and 128: Texture 111 This site certainly fal
Page 129 and 130: Texture 113 Another notable example
Page 131 and 132: Texture 115 Figure 3.36. Minimalism
Page 133: Texture 117 Figure 3.38. The site d
Page 148 and 149:
Page 150 and 151:
Page 152 and 153:
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
Page 170 and 171:
Page 172 and 173:
Page 174 and 175:
Page 176 and 177:
Page 178 and 179:
Page 180 and 181:
Page 182 and 183:
Page 184 and 185:
Page 186 and 187:
Page 188 and 189:
Page 190 and 191:
Page 192 and 193:
Page 194 and 195:
Page 196 and 197:
Page 198 and 199:
Page 200 and 201:
Page 202 and 203:
Page 204 and 205:
Page 206:
show all

design3

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?