Public Policy: Using Market-Based Approaches - Department for ...
Public Policy: Using Market-Based Approaches - Department for ...
Public Policy: Using Market-Based Approaches - Department for ...
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<strong>Public</strong> <strong>Policy</strong>: <strong>Using</strong> <strong>Market</strong>-<strong>Based</strong> <strong>Approaches</strong><br />
● to use different and innovative methods of marketing and advertising<br />
property; and<br />
● to use IT innovatively, <strong>for</strong> example using new technologies to promote choice.<br />
Individual pilot-scheme objectives varied across different localities reflecting<br />
differing local housing-market characteristics. For example, low-demand areas<br />
wished to use CBL to stimulate demand <strong>for</strong> social rented housing whereas highdemand<br />
areas hoped CBL would raise awareness of capacity constraints and<br />
thus encourage migration into other housing options. Three examples are given<br />
in table 10.2 below.<br />
Table 10.2<br />
Pilot scheme objectives in different localities<br />
Blackburn Camden <strong>Market</strong> Harborough<br />
Form an effective partnership Empower applicants; Improve customer satisfaction<br />
between RSLs and the council; and sense of fairness by<br />
Increase transparency to improve increasing transparency;<br />
Simplify access <strong>for</strong> users; consumer understanding of their<br />
relative position on the register; Ensure all applicants given the<br />
Boost local demand <strong>for</strong> same opportunities and choices;<br />
social rented property; Increase awareness of capacity<br />
constraints; Ensure every property is advertised;<br />
Offer users a degree of control<br />
and choice; Ensure vulnerable groups and BME Provide feedback on bidding<br />
households are not disadvantaged; rankings; and<br />
Make the most efficient use and<br />
of IT; and Encourage movement to lower<br />
Use in<strong>for</strong>mation from bidding to demand areas.<br />
Ensure needs of vulnerable guide strategic plans.<br />
groups are met.<br />
Source: Interviews as be<strong>for</strong>e.<br />
It is worth briefly comparing the national and local objectives <strong>for</strong> CBL schemes<br />
with the potential benefits of user choice identified by economic theory and<br />
summarised in Part III above. These economic benefits were divided into supplyside<br />
and demand-side benefits. Supply-side benefits are realised only if<br />
introducing choice leads to competition amongst different providers, and<br />
include sharper incentives <strong>for</strong> efficiency, quality and innovation. Demand-side<br />
benefits do not require service providers to be in competition with one another,<br />
and include improved allocative efficiency as a result of better in<strong>for</strong>mation and<br />
benefits associated with empowering users.<br />
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