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Public Policy: Using Market-Based Approaches - Department for ...

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off by transferring resources from one activity to another without making<br />

someone else worse off. Productive efficiency is a pre-condition <strong>for</strong> allocative<br />

efficiency, and refers to efficiency in production. It occurs when a specific<br />

outcome or level of output is achieved using the most cost-effective means. An<br />

economy can achieve both allocative and productive efficiency in the short run<br />

whilst still being inefficient in the longer-run, <strong>for</strong> example by not spending<br />

enough money on research and development. Long run, or dynamic efficiency,<br />

refers to the efficient use of resources over time and ensures, <strong>for</strong> example, that<br />

new products are designed to meet evolving needs and new production<br />

methods are developed to lower future production costs.<br />

Supply-side benefits<br />

User choice provides direct incentives <strong>for</strong> public sector organisations to provide<br />

a service that responds to the needs of users. Many of the benefits from<br />

introducing choice derive from the competitive stimulus that choice applies to<br />

service providers. The benefits of competition have been discussed earlier in this<br />

report, and include improved resource allocation (allocative efficiency), an<br />

improved responsiveness of providers to user preferences, and sharper<br />

incentives <strong>for</strong> quality, productive efficiency and innovation (long-run efficiency).<br />

Providers offering a poor service will attract fewer customers and consequently<br />

fewer funds than those providing a superior service. The system consequently<br />

can give clear and direct feedback on the relative per<strong>for</strong>mance of a unit in a way<br />

that is not visible under a command-and-control system. This benefit can help<br />

solve the problem of a lack of comparable per<strong>for</strong>mance measures, which can be<br />

the case in the public sector. 35 Improving quality of public services is obviously<br />

of merit in itself, but may also lead to improvements in measured outcomes. For<br />

example, in the context of education, Hoxby (2003) notes that schools may be<br />

<strong>for</strong>ced to issue more in<strong>for</strong>mation in order to attract parents: better-in<strong>for</strong>med<br />

parents are then likely to become better ‘customers’ with positive impacts on<br />

student per<strong>for</strong>mance.<br />

Demand-side benefits<br />

Section 7 – <strong>Market</strong>-<strong>Based</strong> Mechanisms<br />

Even if the increase in competition created by a user-choice system is minimal,<br />

encouraging customer choice can improve allocative efficiency by revealing<br />

in<strong>for</strong>mation that may not be immediately visible in a command and control<br />

system. For example, a centrally administered allocation of places may result in<br />

a suboptimal allocation of resources if it does not take individual preferences<br />

into account. As Bradley and Taylor (2002) note in the context of education, if<br />

parents and students have less control over their choice of school, there is a<br />

greater possibility of mismatch between student and school and there<strong>for</strong>e of<br />

poorer student per<strong>for</strong>mance. A system that involves a role <strong>for</strong> customer choice<br />

can help prevent this problem.<br />

35 Tirole, J. (1994) ‘The internal organisation of government’, Ox<strong>for</strong>d Economic Papers 46.<br />

51

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