MS AR 2018 (1)
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
COMPANY<br />
PROFILE<br />
Mughal Iron & Steel Industries Limited (“Mughal Steel”)<br />
was incorporated in 2010 as a public limited company. The<br />
Company took over the running business of a partnership<br />
concern by the name of “Mughal Steel” which had been in<br />
the steel business for over 50 years and was owned by the<br />
sponsors of the Company. Today, the Company is one of the<br />
leading steel companies in Pakistan in the long rolled steel<br />
sector, equipped with depth of technical and managerial<br />
expertise, a reputation for reliability and a sharply defined<br />
business focus, which has forged the organization into a<br />
modern, highly competitive supplier of steel products. The<br />
management team is being led by Mr. Khurram Javaid,<br />
Director and CEO.<br />
At Mughal Steel we work with passion and expertise to<br />
develop high-quality products and intelligent industrial<br />
processes that create sustainable infrastructures and<br />
promote efficient use of resources. We combine our<br />
innovative engineering capabilities with traditional strengths<br />
in materials. This means we create value for our customers<br />
and can successfully exploit the diverse opportunities in the<br />
markets of the future. The Company’s ability to generate<br />
profits throughout the fluctuations of the steel cycle is<br />
testimony to the success of years of intensive business reengineering<br />
and the cultivation of a continuous improvement<br />
culture that has embedded the Company’s position amongst<br />
the highest quality and lowest cash cost producers of steel.<br />
Our primary goal is to supply quality, reliable and durable<br />
steel products into the local and nearby markets. Currently<br />
we supply in Pakistan and export to Afghanistan.<br />
GEOGRAPHICAL PRESENCE<br />
The registered office of the Company is situated at 31-A,<br />
Shadman I, Lahore, while the factory is located 17 KM’s<br />
Sheikhupura Road, Lahore.<br />
NATURE OF BUSINESS AT<br />
MACRO AND MICRO LEVEL<br />
Our business model is to develop sustainable and growth<br />
oriented business operations by providing quality, reliable<br />
and durable steel products and superior customer<br />
satisfaction. We apply our overall strategy to create longterm<br />
value by capitalizing upon the competitive advantages<br />
of our products, people and assets. Operations of the<br />
Company are subject to different environmental and labor<br />
laws. The Company is fully complying with all applicable<br />
environmental, labor, corporate and other relevant laws.<br />
The Company principally operates in long-rolled steel<br />
industry and is involved in multidimensional activities from<br />
making billets to steel rebars, girders and t-iron. The main<br />
markets of the Company are domestic housing sector<br />
market both in urban and rural areas and large infrastructure<br />
projects market. However, the Company also exports to<br />
Afghanistan.<br />
Steel rebars cater to both housing sector market and large<br />
infrastructure projects market, while girders and t-iron mainly<br />
cater only the housing sector market. The housing sector<br />
market for steel rebars comprises mainly of housing sector<br />
in the urban areas, whereas, the retail market for girder and<br />
t-iron mainly comprises of housing sector in the rural areas.<br />
The large infrastructure projects market on the other hand<br />
comprises of demand from different projects initiated by<br />
various private sector, public sector and semi-government<br />
institutions.<br />
Mughal Supreme steel rebars are used to target the<br />
housing sector in the urban areas since steel rebars are<br />
used for construction of roofs in urban areas, whereas G60<br />
steel rebars are mainly used to cater large infrastructure<br />
projects market. On the other hand since girders and t-iron<br />
are products used for construction of roofs in rural areas,<br />
therefore they are used to target the rural housing market.<br />
The diversified product and market mix of the company has<br />
been carefully designed to mitigate different risks especially<br />
political risk. Currently the primary focus of the Company<br />
is on the housing sector in both rural and urban areas, with<br />
secondary focus on large infrastructure project market.<br />
Mughal steel is amongst the top companies in the steel<br />
sector with such diversified product and market mix. Being in<br />
the industry for over 5 decades has enabled the Company to<br />
effectively compete with existing companies in the industry.<br />
Moreover, the CAPEX in recent years and the announced<br />
expansion plans to achieve cost efficiency and backward<br />
integration have enabled the Company to attain additional<br />
competitive advantage.<br />
08 MUGHAL IRON & STEEL INDUSTRIES LIMITED