ASA Journal 12/2023

PITCH PERFECT
73
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มุมมองทางเข้าของ
ร้านอาหาร
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บรรยากาศภายนอก
ของร้านอาหาร
The spatial location is based on the key functional
necessities. The roof structure is an essential
element that intertwines the brand’s story and
architectural aesthetics. It is massive and visually
striking, with a prominent presence that is visible
from the front, interior functional spaces, and the
dining zone by the river.
The owner’s expressed intention for the architectural
design to incorporate characteristics of Thai culture
led to the conceptualization of the roof. Jeravej
elaborated that although the diversity and quantity
of the restaurant’s functional spaces make it a largescale
building, he opted to incorporate certain architectural
elements of small-scale structures, such as
traditional Thai houses, instead of larger ones such
as temples or palaces. Jeravej’s interpretation of
traditional Thai identity and characteristics revolves
around the “sentiment” rather than simply focusing
on the physical proportions of specific architectural
components.
However, the design ultimately resulted in a colossal
roof structure that covers the front of the restaurant,
from the reception area to the main dining areas
located further towards the river. The roof design
aligns with the architect’s vision to enhance the
overall architectural style of the building. The roof
structure creates a spatial program beneath its
majestic presence that is imbued with oriental
aesthetics. To maintain the building’s contemporary
appearance, the architect is well aware that the scale
of the roof must be maintained so that it does not
appear too big and imposing. The architect relocated
the ridges, which are typically situated at the center
of the building, to the left side, causing them to align
on the same axis as the stairs and main entrance.
The roof’s angles and curvatures are specifically
designed to render an overall appearance that is
more modern in nature. Together, these efforts
created a unique architectural structure. The inclined
angle of the roof is intentionally calculated to correspond
with the building’s scale while keeping it
from appearing too imposing. Although the entryway
may appear grand and spacious, there are intricate
features and details that contribute to the delicate
oriental aesthetics of the overall architecture.
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