Pastoralism and Rangeland Management on the Tibetan Plateau in ...

Namtso Scenic Area, the Environmental Protection Agency, the L<strong>and</strong> <strong>and</strong>
Resources <strong>Management</strong> Bureau <strong>and</strong> the tourism sector.
Third, the government should encourage <strong>and</strong> explore various forms of financing
<strong>and</strong> capital investment. Using a project as an example, the enterprise may
invest in financial capital. The village collective may trade l<strong>and</strong> use rights in
return for part ownership of the project, <strong>and</strong> the villagers may turn human
labour into shares of capital. The purpose is to realize the comprehensive <strong>and</strong>
coordinated development of the enterprise, the collective <strong>and</strong> the individual
pastoralists.
5.2 We shall strengthen our infrastructure <strong>and</strong> improve our service
capacity
“Infrastructure provides important physical conditions for economic growth
<strong>and</strong> social development. Infrastructure building plays a huge role in reducing
farming costs <strong>and</strong> enhancing the market-oriented rural economy. It also
promotes the increase of income for pastoralists” (Fang 2007). Therefore, we
should increase our infrastructure construction <strong>and</strong> improve our service <strong>and</strong>
reception capabilities. Under the guidance of government planning, we shall
increase our infrastructure building efforts <strong>and</strong> improve rural roads, communications,
utilities <strong>and</strong> other facilities. We shall prioritize the development of
infrastructure in tourist villages.
Pastoralists generally believe that a tourism-based business is very difficult to
start from scratch. Therefore we should utilize multiple channels to help herdsmen
obtain seed capital. We should strengthen capacity building so that the
herders can increase their awareness about the market economy <strong>and</strong> develop
relevant skills <strong>and</strong> management expertise. There should be a variety of channels
for pastoralists to acquire tourism business knowledge <strong>and</strong> skills so that the
overall quality of tourism services may improve.
In the process of developing tourism in Namtso, the main stakeholders are
pastoralists. Their qualifications are directly related to the quality of tourism
services <strong>and</strong> the pace of development. For the sake of sustainable development
of rural tourism <strong>and</strong> increasing the incomes of pastoralists, we should enhance
the training of practitioners in tourism, especially the pastoralists. Better
education <strong>and</strong> training will ensure better professional services in the local
tourism sector. It should be said that the training of pastoralists would provide
opportunities for them to learn a new approach to development, how to protect
eco-resources <strong>and</strong> enhance their capacity for self-improvement. At the same
time, the sustainable development of rural tourism will provide more impetus
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> > > 3. Eco-tourism <strong>and</strong> Nature Protection in Relation to <strong>Pastoralism</strong> <strong>and</strong> Rangel<strong>and</strong> <strong>Management</strong>