Pastoralism and Rangeland Management on the Tibetan Plateau in ...

education of farmers <strong>and</strong> pastoralists through various formats. To stimulate
employment <strong>and</strong> increase income, we shall carry out training of various skills
<strong>and</strong> scientific education in a planned, organized <strong>and</strong> target manner. Our objective
is to cultivate morality, culture, underst<strong>and</strong>ing of technology <strong>and</strong> business
management in the hard-working farmers <strong>and</strong> pastoralists so that they get out
of poverty with their newly acquired skills <strong>and</strong> capacities.
5. We shall strengthen the development of niche industries <strong>and</strong> enhance our
competitive advantage.
We shall focus on nurturing the development of leading enterprises in the
process of agricultural industrialization. By attracting leading enterprises with
preferential policies <strong>and</strong> active markets <strong>and</strong> encouraging them to accelerate
technological upgrade, we shall establish clusters of successful enterprises that
meet the requirements of the market economy <strong>and</strong> have strong competitive
strength <strong>and</strong> br<strong>and</strong> power. We shall encourage agro-enterprises to participate
in the various links of production, management, processing, <strong>and</strong> circulation
so they can be the catalyst of development in agriculture <strong>and</strong> pastoralism
<strong>and</strong> play a good role model in the transition toward modern agriculture <strong>and</strong>
pastoralism. We shall prioritize development of niche agricultural <strong>and</strong> pastoral
products. According to the requirements of “regional focus, expansion of scale,
quality improvement, efficiency enhancement”, we shall highlight three tasks
in development of agriculture <strong>and</strong> pastoralism. First, we shall go big, <strong>and</strong> create
industrial clusters. While upholding family-run businesses, we shall focus on
building industrial clusters, with concentration of regional resources, major
industry leaders <strong>and</strong> other production factors. Our priorities shall be on industrial
clusters for high-quality barley, goat, yak, <strong>and</strong> Tibetan sheep. Second,
we shall go deep, <strong>and</strong> promote value-added businesses. We shall strive for a
breakthrough in value-added processing of fruits <strong>and</strong> vegetables, milk, meat,
skin, wool, Cashmere, Tibetan medicine, beverages, <strong>and</strong> feeds, <strong>and</strong> form a more
complete value chain. Third, we shall go strong, <strong>and</strong> support br<strong>and</strong> building.
By st<strong>and</strong>ardizing production processes <strong>and</strong> strengthening management <strong>and</strong>
marketing, we shall foster a number of reputable enterprises with prominent
br<strong>and</strong>s. They shall have strong market share, potential for value-added business
<strong>and</strong> the power to increase farmer income.
6. We shall strengthen pro-poor development <strong>and</strong> improve capacity for selfdevelopment.
We shall concentrate on poverty reduction for people whose per-capita annual
net income is less than 1,700 Yuan. We shall proceed by lifting a whole town
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