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Annual report 2005 - Sava dd

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7 5 |<br />

In <strong>2005</strong> the company <strong>Sava</strong> Trade d.d. created net sales<br />

revenues in the amount of €54 million, which was 4 per<br />

cent less than last year. The generated profit totalling<br />

€2.2 million was 33 per cent above last year’s figure and<br />

mainly produced by selling real estate.<br />

Incorporating the company in the Merkur Group with a<br />

similar sales programme will facilitate an improvement<br />

in the strategic market position, an increase in the<br />

common market share and exploiting synergistic<br />

benefits due to both economy of scale and pooling and<br />

utilising the best knowledge and business models that<br />

companies with a long-standing tradition have available.<br />

| b u s i n e s s a n a l y s i s |<br />

The company MG Market d.o.o. did not substantially<br />

improve its business performance. Net sales revenues<br />

totalling €43.8 million were in fact 6 per cent higher<br />

than last year. However, this was not sufficient for a<br />

positive result. Too great dependence on the franchise<br />

partner, long-term rental contracts for OBI centres and<br />

keen competition by new centres with similar sales<br />

programmes were the reason for a loss totalling €0.03<br />

million, which, however, is much lower than last year.<br />

The strategic restructuring plan of the Trade division<br />

includes selling a stake in the company MG Market<br />

d.o.o. too.

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