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DIGITAL 2021 | GLOBAL OVERVIEW REPORT<br />
DIGITAL AROUND THE WORLD<br />
DIGITAL AROUND THE WORLD IN 2021<br />
ESSENTIAL HEADLINES FOR MOBILE, INTERNET, AND SOCIAL MEDIA USE<br />
Essential headlines for mobile, internet, and social media use<br />
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORT<br />
TOTAL<br />
POPULATION<br />
UNIQUE MOBILE<br />
PHONE USERS<br />
INTERNET<br />
USERS*<br />
ACTIVE SOCIAL<br />
MEDIA USERS *<br />
7.83 5.22 4.66 4.20<br />
BILLION BILLION BILLION BILLION<br />
URBANISATION: vs. POPULATION: vs. POPULATION: vs. POPULATION:<br />
56.4% 66.6% 59.5% 53.6%<br />
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES:<br />
INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT<br />
UNIQUE INDIVIDUALS.COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.<br />
DIGITAL<br />
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE<br />
DEVICE OWNERSHIP<br />
DEVICE OWNERSHIP<br />
Percentage of internet users aged 16 to 64 who own each kind of device<br />
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE<br />
MOBILE PHONE<br />
(ANY TYPE)<br />
SMART<br />
PHONE<br />
NON-SMARTPHONE<br />
MOBILE PHONE<br />
LAPTOP OR DESKTOP<br />
COMPUTER<br />
TABLET<br />
DEVICE<br />
97.1% 96.6% 9.0% 64.4% 34.3%<br />
TV STREAMING<br />
STICK OR DEVICE<br />
GAMES<br />
CONSOLE<br />
SMART HOME<br />
DEVICE<br />
SMART WATCH<br />
OR WRISTBAND<br />
VIRTUAL<br />
REALITY DEVICE<br />
14.4% 21.4% 12.3% 23.3% 4.4%<br />
14<br />
SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.<br />
“DIGITAL AROUD THE WORLD” SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING<br />
TOOLS; COMPANY EARNINGS REPORTS; MEDIASCOPE. *ADVISORIES: INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO VALUES ARE NOT<br />
COMPARABLE TO DATA PUBLISHED IN PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.<br />
“DEVICE OWNERSHIP” SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.
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