PLAN 19 | DIGITALIZACIÓN PYMES

DIGITAL 2021 | SPAIN OVERVIEW REPORT
SPAIN
Essential headlines for mobile, internet an social media use
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS
46.75
MILLION
54.34
MILLION
42.54
MILLION
37.40
MILLION
URBANISATION VS. POPULATION: VS. POPULATION: VS. POPULATION:
80.9% 116.2% 91.0% 80.0%
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS
REPORTS; MEDIASCOPE; CAFEBAZAAR COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE
NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, SO MAY EXCEED INTERNET USER NUMBERS.
ANNUAL DIGITAL GROWTH
The year-on-year change in key indicators of digital adoption
TOTAL
POPULATION
UNIQUE MOBILE
PHONE USERS
INTERNET
USERS*
ACTIVE SOCIAL
MEDIA USERS
+0.009% +0.6% +0.3% +27.6%
JAN 2021 VS. JAN
2020
JAN 2021 VS. JAN
2020
JAN 2021 VS. JAN
2020
JAN 2021 VS. JAN
2020
+4,214
+323 THOUSAND
+144 THOUSAND +8,1 MILLION
SOURCES: THE U.N.; LOCAL GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; OCDH; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY EARNINGS
REPORTS; MEDIASCOPE; CAFEBAZAAR COMPARABILITY ADVISORY: SOURCE CHANGES. INTERNET USER NUMBERS NO LONGER INCLUDE DATA SOURCED FROM SOCIAL MEDIA PLATFORMS, SO DATA ARE
NOT COMPARABLE WITH PREVIOUS REPORTS. SOCIAL MEDIA USER NUMBERS MAY NOT REPRESENT UNIQUE INDIVIDUALS, MAY EXCEED INTERNET USER NUMBERS.
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