PLAN 19 | DIGITALIZACIÓN PYMES

DIGITAL 2021 | SPAIN OVERVIEW REPORT
PINTEREST: AUDIENCE OVERVIEW
The potential audience* that marketers can reach using adverts on pinterest
POTENTIAL AUDIENCE*
THAT PINTEREST REPORTS
CAN BE REACHED WITH
ADVERTS ON PINTEREST
PINTEREST’S ADVERTISING
AUDIENCE AGED 18+
COMPARED TO THE TOTAL
POPULATION AGED 18+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF ITS
AD AUDIENCE THAT
PINTEREST REPORTS IS
FEMALE*
PERCENTAGE OF ITS
AD AUDIENCE THAT
PINTEREST REPORTS IS
MALE*
7.13
MILLION
18.4%
+15.7%
+968 THOUSAND
74.2%
18.7%
SOURCE: PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JAN 2021). FIGURES USE MID-POINTS OF PUBLISHED RANGES. *NOTES: PINTEREST’S SELF-SERVICE TOOLS ONLY ALLOW ADVERTISERS TO
TARGET USERS AGED 18 AND ABOVE. PINTEREST’S TOOLS PUBLISH DATA FOR USERS OF ‘UNSPECIFIED’ GENDER IN ADDITION TO ‘MALE’ AND ‘FEMALE’, SO GENDER SHARE FIGURES WILL NOT SUM TO
100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
USE OF MOBILE APPS BY CATEGORY
Percentage of internet users aged 16 to 64 that uses each type of mobile app each month
CHAT APPS
(MESSENGERS)
SOCIAL
NETWORKING APPS
ENTERTAINMENT
AND VIDEO APPS
MUSIC
APPS
GAME
APPS
95.7%
94.6% 81.5% 57.4% 52.7%
SHOPPING
APPS
MAP
APPS
BANKING AND
FINANCIAL SERVICES APPS
HEALTH, FITNESS,
AND NUTRITION APPS
DATING AND
FRIENDSHIP APPS
74.8% 77.0% 51.3% 30.3% 9.8%
SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS
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