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DIGITAL 2021 | SPAIN OVERVIEW REPORT<br />
ECOMMERCE PURCHASES BY AGE GROUP<br />
Percentage of internet users in each age group that made an online purchase in the past month via any device<br />
PURCHASED A PRODUCT<br />
ONLINE IN THE PAST<br />
MONTH: 16-24 YEARS OLD<br />
PURCHASED A PRODUCT<br />
ONLINE IN THE PAST<br />
MONTH: 25-34 YEARS OLD<br />
PURCHASED A<br />
PRODUCT ONLINE IN<br />
THE PAST MONTH:<br />
35-44 YEARS OLD<br />
PURCHASED A PRODUCT<br />
ONLINE IN THE PAST<br />
MONTH: 45-54 YEARS<br />
OLD<br />
PURCHASED A<br />
PRODUCT ONLINE IN<br />
THE PAST MONTH: 55-<br />
64 YEARS OLD<br />
75.3% 81.8% 80.6% 81.5% 74.8%<br />
SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.<br />
ECOMMERCE SPEND BY CATEGORY<br />
The total amount spent in consumer ecommerce categories in 2020, in U.S. Dollars<br />
TRAVEL, MOBILITY, &<br />
ACCOMMODATION*<br />
FASHION<br />
& BEAUTY<br />
ELECTRONICS<br />
& PHYSICAL MEDIA<br />
FOOD<br />
& PERSONAL CARE<br />
$12.65<br />
$6.31 $5.29 $3.72<br />
BILLION BILLION BILLION BILLION<br />
FURNITURE<br />
& APPLIANCES<br />
TOYS, DIY<br />
& HOBBIES<br />
DIGITAL<br />
MUSIC<br />
VIDEO<br />
GAMES<br />
$2.51<br />
$3.59<br />
$381.5<br />
$1.11<br />
BILLION BILLION MILLION BILLION<br />
SOURCES: STATISTA MARKET OUTLOOKS FOR E-COMMERCE, TRAVEL, MOBILITY, AND DIGITAL MEDIA (ACCESSED JAN 2021). FIGURES BASED ON ESTIMATES OF FULL-YEAR ONLINE CONSUMER SPEND FOR<br />
2020, EXCLUDING B2B SPEND. SEE STATISTA.COM/OUTLOOK/DIGITAL-MARKETS FOR MORE DETAILS. NOTES: DATA FOR DIGITAL MUSIC AND VIDEO GAMES INCLUDE STREAMING. COMPARABILITY ADVISORY:<br />
BASE CHANGES. DEFINITIONS FOR CATEGORIES DENOTED BY (*) HAVE ALSO CHANGED. DATA MAY NOT BE DIRECTLY COMPARABLE WITH PREVIOUS REPORTS.<br />
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