PLAN 19 | DIGITALIZACIÓN PYMES

DIGITAL 2021 | SPAIN OVERVIEW REPORT
PRIMARY CHANNELS FOR BRAND RESEARCH
Percentage of internet users aged 16 to 64 that uses each channel when researching brands*
SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: THE QUESTION
THAT INFORMS THIS CHART ASKS, “WHICH OF THE FOLLOWING ONLINE SOURCES DO YOU MAINLY USE WHEN YOU ARE ACTIVELY LOOKING FOR MORE INFORMATION ABOUT BRANDS, PRODUCTS, OR
SERVICES?”
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