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PLAN 19 | DIGITALIZACIÓN PYMES

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DIGITAL 2021 | SPAIN OVERVIEW REPORT<br />

MOBILE ACTIONS<br />

Percentage of internet users aged 16 to 64 that performs each action using their mobile phone each month<br />

MAKE VIDEO CALLS<br />

OR USE SERVICES LIKE<br />

FACETIME<br />

WATCH CONTENT ON A<br />

TV BY CASTING IT FROM A<br />

MOBILE PHONE*<br />

USE OR SCAN QR<br />

CODES<br />

USE A MOBILE PAYMENT<br />

SERVICE (E.G. APPLE PAY,<br />

SAMSUNG PAY)<br />

USE A MOBILE PHONE<br />

AS A TICKET OR<br />

BOARDING PASS<br />

56.8% 33.4% 53.2% 27.8% 17.8%<br />

SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTE: “CASTING” INCLUDES<br />

SCREEN MIRRORING.<br />

ECOMMERCE ACTIVITY OVERVIEW<br />

Percentage of internet users aged 16 to 64 that has performed each activity in the past month<br />

SEARCHED ONLINE FOR A<br />

PRODUCT OR SERVICE TO<br />

BUY (ANY DEVICE)<br />

VISITED AN ONLINE<br />

RETAIL SITE OR STORE<br />

(ANY DEVICE)<br />

USED A SHOPPING<br />

APP ON A MOBILE<br />

PHONE OR ON A<br />

TABLET<br />

PURCHASED A PRODUCT<br />

ONLINE (ANY DEVICE)<br />

PURCHASED A<br />

PRODUCT ONLINE VIA A<br />

MOBILE PHONE<br />

87.2% 93.0% 74.8% 79.3% 42.3%<br />

SOURCE: GWI (Q3 2020). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.<br />

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