ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
pirovnebebis saukeTeso saxiT warmoCena. fotogeniurobaSi nagulixmevi<br />
konotaciis gzavnilia ganaTebis, eqspoziciisa da beWdvis teqnologiebis<br />
meSveobiT miRebuli “Selamazebuli” gamosaxuleba. gazeTis muSaobis<br />
swrafi tempidan gamomdinare, “fotogeniurobis” xerxs iSviaTad iyeneben<br />
niusebis Tanmxleb suraTebSi. isini umetesad ibeWdebian gazeTebis im<br />
gverdebze, romlebic pirovnebebis istoriebs mogviTxroben.<br />
aseT magaliTebs uxvad naxavT gazeT “The Sun”-sa da “praim-taimSi”.<br />
zogadad, gazeT “san”-is popularobis erT-erT mizezad imasac asaxeleben,<br />
rom mis mesame gverdze, tradiciulad, ibeWdeba Tamami, “glamuruli”<br />
fotoebi.<br />
momdevno xerxi, romelsac mkvlevarebi “esTeturobis” saxeliT<br />
icnoben, gvTavazobs gzas, romlis drosac fotoebi xelovnebis sxva<br />
dargis kodur sistemebs iyeneben da amiT suraTs aniWeben esTetur an<br />
artistul mniSvnelobas. niusebze TandarTuli fotoebi iSviaTad<br />
iyeneben esTetikur kodebs, radgan isini ewinaaRmdegebian niusebTan<br />
dakavSirebul obieqturobisa da myiseulobs miTs. esTeturoba<br />
konotirebis is xerxia, romelsac iyeneben sareklamo media da gazeTebis<br />
“saTavgadasavlo” gverdebi, magaliTad, statiebi modis, Sou-biznesis<br />
Sesaxeb rogorc wesi, qveyndeba esTetikuri xerxiT damuSavebuli<br />
fotosuraTebis TanxlebiT.<br />
esTetikuri xerxis gaumarTlebeli gamoyenebis gamo 2102 wlis<br />
iavarSi kosmetikis mwarmoebeli giganturi brendi l’oreali<br />
arasasiamovno istoriaSi gaexvia. am brendis erT-erT sareklamo klipSi<br />
monawile msaxiobi reiCel vaizi programa “fotoSofiT” zedmetad<br />
gaalamazes. (“Daily Mirror”, 2012, 29, 01) (ix. gv.158, foto #9)<br />
reklama, romelSic reiCeli naoWebis sawinaaRmdego axal saSualebas<br />
uwevda agitacias, aikrZala. britaneTis reklamis komitetis gancxadebiT,<br />
kompiuteris aseTi doziT gamoyeneba dauSvebelia: “eWvi ar gvepareba, rom<br />
reiCel vaizi kargad gamoiyureba, magram migvaCnia, rom am brendis<br />
poten<strong>ciuri</strong> myidvelebi SecdomaSi SehyavT.”<br />
aRsaniSnavia, rom “The Daily Mirror”-Si gamoqveynebuli fotoebi<br />
araerTxel gamxdara skandalis mizezi, magaliTad, 1997 wels, rodesac<br />
kompiuteris meSveobiT imgvarad “Sealamazes” princesa daianasa da misi<br />
103
Change language