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40. britanul bazarze seriozulsa da e.w. “yviTeli” presis diskurss Soris mkacri zRvaria gavlebuli, qarTul gazeTebSi am mijnis dadeba jer kidev Znelia. maSin, roca britanuli tabloidebi eridebian bilwsityvaobas da uxams gamonaTqvamebs, maT uxvad SexvdebiT saqarTvelos ara marto “popularul”, aramed im gazeTebSic ki, romlebsac “seriozuli” presis pretenzia aqvT. 41. Tumca erTi ki faqtia, yvela erTxmad aRiarebs, rom saqarTveloSi arsebuli media-saSualebebidan presa yvelaze meti TavisuflebiT gamoirCeva. 154
fotoebis danarTi foto 1 foto 2 155
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avtoris stili daculia ivane javaxiS
Page 3 and 4:
Sesavali adamianebi yoveldRiur cxov
Page 5 and 6:
sakiTxis yovelmxriv Seswavlis mizni
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niSani ar SeiZleba iyos mxolod deno
Page 9 and 10:
konkretul kulturul konteqstSi, did
Page 11 and 12:
Tavi 1 semiotikis Seswavlis sagani,
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meoce saukuneSi moRvawe lingvistma
Page 15 and 16:
saxelis darqmevis nacvlad, formasa
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2. aRsaniSni obieqti, romelic niSni
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SeswavlaSi, magram igi mainc aucile
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moazrovnis naSromSic ki da gvTavazo
Page 23 and 24:
SezRudvebs da emorCileba amave medi
Page 25 and 26:
omelnic upirveles movaleobad miiCne
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marTalia, teqnologiuri deterministe
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semiotikam seriozuli Teoriuli wvlil
Page 31 and 32:
Camoayalibon ZiriTadi principebi. a
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m. harisis azriT, floben ra semanti
Page 35 and 36:
am ganmartebiT Tu vixelmZRvanelebT,
Page 37 and 38:
arsebobdes rogorc wminda obieqturi
Page 39 and 40:
obieqtisa da sakiTxis Taviseburebeb
Page 41 and 42:
2.2. `niusis~ arsi da misi Seqmnis
Page 43 and 44:
Tavisi moRvaweobis dasawyisSi barTi
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gamoyenebisas aseve xSirad igulisxm
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ganvixiloT niusis, rogorc komunikac
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marTalia, realobis aRqma SeiZleba d
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eprezentaciis `realisturad~ miCneul
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Sinaarsis kodirebas, xolo SemdgomSi
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itmze da misi JurnalistebisTvis dam
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umberto ekos ekuTvnis provokaciuli
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gansxvavebul midgomebs moiTxoven. m
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aqedan gamomdinare, naTelia, rom Ju
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gamomavali 21 yoveldRiuri da sakvir
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sensaciurobaze dafuZnebuli yviTeli
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qarTuli damoukidebeli mediis istori
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me-2 Tavis daskvna 1. mediaSi mimdi
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aodenoba, gaCnda didi SriftiT awyob
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axali ambebis muSakTa mier kargad S
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sayovelTao SeSfoTebis Sesaxeb, rome
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yofili tyveebis mogonebebi ganvlili
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an gauqmebulma reisebma gabrazebuli
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“rezonansi”, 04-02-2011: 30-wli
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gaerTianebuli samefos CarTvam evro-
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gaTavisebasac gulisxmobs. amitom, r
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SemoTavazebuli masalebi galtungisa
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am TvalTaxedviT Tu mivudgebiT, real
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3.2. lingvisturi da vizualuri niSne
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zustadaa SerCeuli konteqstisaTvis.
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gamoyenebas. maTSi nagulisxmevi kon
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omelSic fotosuraTi qveyndeba, gulis
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mogvixrobs, romelic 2012 wlis dasaw
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mkiTxvels ubiZgebs es qalbatoni da
Page 103 and 104: pirovnebebis saukeTeso saxiT warmoC
Page 105 and 106: zeoTqmulidan gamomdinare SegviZlia
Page 107 and 108: qarTul telesivrceSi momxdari gaugeb
Page 109 and 110: itanelTa msgavsad, saqarTvelos mosa
Page 111 and 112: amis Semdeg kadrSi gamoCnda ruseTis
Page 113 and 114: sazRvrebi gadmolaxa da Tbilisisaken
Page 115 and 116: televiziisadmi swored am brma ndoba
Page 117 and 118: ogorc davinaxeT, mayureblisTvis gac
Page 119 and 120: warmodgenili kadri emorCileboda sat
Page 121 and 122: niSnebs, naklebad sarwmunoa, rom vi
Page 123 and 124: Tu SevajamebT yovelive zemoT Tqmuls
Page 125 and 126: tradiciuli lingvistikisagan gansxva
Page 127 and 128: mravalricxovani partiebi, romlebic
Page 129 and 130: “torebis mxardamWerebma iwinaswar
Page 131 and 132: ucnobi kuTxiT, rogorc karg mzareuls
Page 133 and 134: unda, es imas ar niSnavs, rom “po
Page 135 and 136: naxmari sityvebi: “mesajdome”,
Page 137 and 138: zemoT moyvanil amonaridebSi uxvad S
Page 139 and 140: (Wamisa da filmebis mimarT uzarmaza
Page 141 and 142: qarTuli tabloiduri (da ara marto ta
Page 143 and 144: aralegalurad SeRwevasa da am gziT i
Page 145 and 146: igi ara marto Sifravs, anu axdens n
Page 147 and 148: tabloidebi eridebian bilwsityvaobas
Page 149 and 150: 9. gazeTis furclebze warmodgenili T
Page 151 and 152: 23. britanuli da qarTuli beWdviTi m
Page 153: 35. teleauditoria unda ganvixiloT a
Page 157 and 158: foto 5 157
Page 159 and 160: foto 7 (The Daily Mail) 159
Page 161 and 162: foto 9 foto 10 161
Page 163 and 164: 21. Danesi, Marcel (1994a): Message
Page 165 and 166: 57. Peirce, Charles Sanders (1931-5
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ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

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