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ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

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sensaciurobaze dafuZnebuli yviTeli presa Tavis meTodebs xalxis<br />

moTxovniT amarTlebs. magaliTad qarTuli tabloiduri gazeTi `praimtaimi~<br />

ase exmaureba britaneli kolegebis Tavs damtydar gasacdels:<br />

`pirveli SemTxveva ar aris, rodesac media masis interesis gamo<br />

isjeba. princesa dianas sikvdilis Semdegac bevri lanZRes tabloidebi,<br />

magram aba, ra maTi bralia, Tu xalxs `ledi disa~ da misi sayvarlis<br />

Tavgadasavlebi ainteresebda is avadsaxsenebeli fotoebic kargad<br />

gaiyida, romelzec mkvdari princesaa aRbeWdili.~ (praim-taimi, 2011, 25.07)<br />

Tumca Tavis SefasebebSi gacilebiT mkacria britanuli gamocema<br />

telegrafis Jurnalisti tobi hardeni, romelic gvamcnobs, rom Tu<br />

amerikeli Jurnalistebi TavianT profesias iuristebis da eqimebis<br />

profesias utoleben, britaneli Jurnalistebi sakuTar saqmianobad<br />

skandalebis amoqeqvas miiCneven. maTi meTodebi, telefonSi SeRweva,<br />

policiis mosyidva, wyaros argadamowmeba ukve didi xnis tradiciaa. (T.<br />

Harden, “Daily Telegraph” 2011, 21, 07) magram, misive TqmiT, swored tabloiduri<br />

kulturis damsaxurebaa, rom britaneTSi, romelic aSS-s mosaxleobis<br />

erTi mexuTedia, bevrad ufro meti gazeTi iyideba, vidre amerikaSi.<br />

britaneTSi merdokis korporaciaze Setevas mediis mzardi gavleniT<br />

xsnian. Tumca, varaudoben, rom `NoW”- s daxurva kompanias did zarals ar<br />

moutans, radgan misi wili kompaniaSi Zalian mcire, 1%-ze naklebia.<br />

mTlianad beWdviTi mediis wili kompaniaSi mxolod 13%-s Seadgens.<br />

miuxedavad beWdviTi mediis bazris Semcirebisa, merdokma Tavisi<br />

korporaciis warmatebis SenarCuneba SeZlo. maSin roca ukanasknel 10<br />

weliwadSi `New York Times”–is mogebis Rirebuleba 82%-iT Semcirda,<br />

merdokis organizaciebis fasebi mxolod 10-15%-iT daeca.<br />

sagazeTo industriis mesveurebs miaCniaT, rom mciretiraJiani<br />

sagazeTo gamocemebi ufro sicocxlisunariani gaxdeba, Tu mkiTxvelTa<br />

garkveuli jgufebi mimzidveli bazari iqneba reklamis SemomtanTaTvis.<br />

didi tiraJi gulisxmobs reklamebis mitanas momxmarebelTa<br />

gacilebiT farTo masebamde, Tumca irkveva, rom mcire, magram SeZlebul<br />

mkiTxvelTa jgufebi (magaliTad, biznesmenebi) sakmarisia sareklamo<br />

SemosavlebisaTvis. radgan gazeTi komerciuli produqtia, romelic<br />

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