ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

gacnobiereba Zalian mimzidveli da Tan inteleqtualuri zrdis momtania
TiToeuli CvenganisaTvis.
am procesebSi garkvevisa da maTze dakvirvebis saukeTeso saSualebas
swored semiotika warmoadgens. amitomac, warmodgenil naSromSi
ganxilulia is gzebi da xerxebi, romelTa meSveobiTac xdeba erT-erTi
uZvelesi media-saSualebis _ beWduri mediis semiotikuri analizi.
Temis aqtualobas gansazRvravs Tanamedrove etapze arsebuli
mzardi interesi masmediis saSualebebisadmi.
vfiqrobT, winamdebare naSromi lingvistebTan erTad, arc
JurnalistebisaTvis iqneba interess moklebuli. masmediis yoveldRiuri
praqtikuli saqmianoba, siaxleebis Ziebis daZabuli ritmi da niusebis
Seqmnis SemoqmedebiTi procesi, albaT, gacilebiT nayofieri iqneboda, Tu
mas safuZvlad lingvisturi da vizualuri niSnebis marTebulad
gamoyenebis Sesaxeb arsebuli semiotikuri Teoriebi daedeboda. dRes
gansakuTrebiT ikveTeba semiotikosTa rolis mniSvneloba, romelnic
upirveles movaleobad miiCneven niSnebis, teqstebisa da kodebis
WeSmariti saxis gamovlenasa da Cvenebas.
naSromis mizania warmovadginoT qarTul da britanul beWdviT
mediaSi gamoyenebuli semiotikuri niSnebis SepirispirebiTi analizi, rac
Tavis mxriv moicavs Semdeg sakiTxebs:
- rogor xdeba lingvisturi da vizualuri niSnebis gamoyeneba
gazeTebSi da rogor mimdinareobs ori sxvadasxva qveynis mkiTxvelTa
mier maTi dekodirebis procesi;
- rogor aisaxeba es movlena statiebis saTaurebSi, e.w. `hedlainebsa~
da gazeTebSi gamoqveynebul fotosuraTebSi;
- ra kriteriumebiT unda Sefasdes gazeTSi gamoqveynebuli masalebis
Rirebuleba.
naSromSi Seswavlilia kodebis is sistemebi, romlebsac iyeneben
erTis mxriv, saqarTveloSi, meores mxriv ki britaneTSi moRvawe presis
Jurnalistebi da dadgenilia maT Soris arsebuli msgavsebebi da
gansxvavebebi.
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