ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

sakiTxis yovelmxriv Seswavlis mizniT, Catarebulia televiziasa da
presaSi semiotikuri niSnebis gamoyenebis xerxebisa da maTi sixSiris
SedarebiTi analizi. kvlevam dagvanaxa, Tu ra gansxvavebaa erTis mxriv
`tele-niusebSi~, meores mxriv, ki sagazeTo `niusebSi~ nagulisxmev miTur
mniSvnelobasa da ideologias Soris; ra xerxebs, rogori tipis
verbalur da vizualur niSnebs iyenebs mediis es ori warmomadgeneli
sakuTari miznebis gansaxorcieleblad.
aranakleb mniSvnelovani da sainteresoa qvemoT warmodgenili axali
ambebis diskursis SedarebiTi analizi, romelic eyrdnoba qarTul da
britanul presaSi gamoyenebuli semiotikuri niSnebis magaliTebs.
kvlevis Sedegad cxadi gaxda, rom wlebis manZilze semiotikuri
analizi ganviTarebis axal safexurze avida da dekodirebisa da
mkiTxvelis gemovnebis cvalebadobis Sesabamisad, TandaTan cvlis
sakuTar midgomebsac. kerZod, semiotikuri analizis adreul fazaze
miiCnevdnen, rom arsebobs niSanTa “swori” mniSvneloba, romelic
mJRavndeba konkretul teqstebSi mocemul niSnebsa da kodebs Soris
arsebuli urTierTobebidan, magram, mogvianebiT, “socialuri semiotikis”
farglebSi gakeTebulma analizma cxadyo, rom es niSanTa mniSvnelobebis
kvlevis mxolod erT-erTi, magram ara erTaderTi gzaa. am tipis analizma
SeiZleba niSnebis “swori” mniSvneloba ki ar dagvanaxos, aramed mxolod
is mniSvneloba, romlis gamovlenis uflebasac iZleva semiotikuri
analizis diskursi, vinaidan aq Tavs iCens mkiTxvelis mier SerCeuli
midgoma kiTxvisadmi da maTi sakuTari diskursi. naTlad ikveTeba, rom
mniSvnelobebis sxvadasxva gziT dekodireba swored mkiTxvelzea
damokidebuli.
aqedan gamomdinare, aucilebeli gaxda gazeTebis ara mxolod
lingvisturi, aramed “socialuri semiotikis” TvalsazrisiT kvlevac,
ramac asaxva hpova naSromSi.
naSromis siaxle mdgomareobs SemdegSi: Seswavlilia semiotikuri
niSnebis gamoyenebis Taviseburebani qarTul da britanul presaSi da
gamovlenilia is ZiriTadi saerTo da ganmasxvavebeli Tvisebebi,
romlebic am ori qveynis beWdviTi mediisaTvis aris damaxasiaTebeli.
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