ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

kompaniebi sul ufro metad xdebian reklamebis gamavrceleblebi da
tradiciuli sareklamo arxebis, _ gazeTebisa da radio-televiziis
konkurentebi. gansakuTrebuli moTxovniT internet-reklama sargeblobs.~
(revaz sayevariSvili `droni~, 17.03. 2011).
amgvarma ekonomikurma faqtorebma arasasurveli zegavlena iqonies
beWdviT mediaze da mis Sinaarsze. farToformatiani `seriozuli~
gazeTebi TandaTan emsgavsebian masobrivi moTxovnebis mqone
`popularul~ gazeTebs, romlebSic Semcirda pirvel gverdebze
seriozuli movlenebis amsaxveli masalebi, samagierod gaizarda
fotoebis raodenoba, gaCnda didi SriftiT awyobili myvirala saTaurebi
da sareklamo gancxadebebi.
bolo wlebSi britanul `seriozul~ gazeTebSi sul ufro did
adgils ikaveben sportis gverdebi, agreTve `msubuqi Temebis~
ganyofilebebi. es imitom xdeba, rom rac SeiZleba meti reklama
moizidon. `seriozuli~ gazeTebisaTvis damaxasiaTebeli tradiciuli
mokrZalebuli stili TviTreklamam Secvala, romelsac winaT mxolod
`popularul~ gazeTebSi naxavdiT. es gazrdilma konkurenciam da
sagazeTo industriis Semosavlebis mkveTrma vardnam gamoiwvia.
sul ramdenime Tvis win, msoflios erT-erTi yvelaze didi
korporacia `News Corporation~ -i media-imperiis gafarToebas apirebda.
magram dRes korporacias ara mxolod 12-miliardian grandiozul gegmaze
uwevs uaris Tqma, aramed masStabur skandalSicaa gaxveuli.
News Corporation-s mmarTvelebsa da Jurnalistebs brali aTasobiT
adamianis, maT Soris 11 seqtembris teraqtis msxverplTa, gaerTianebuli
samefos monarqis ojaxis wevrebisa da parlamentarebis telefonebSi
aralegalurad SeRwevasa am gziT informaciis mopovebaSi edebaT. maT
policielebisaTvis qrTamis gadaxdaSic adanaSauleben, radgan xSirad
informacias swored am ukanasknelTa saSualebiT moipovebdnen.
skandalma Jurnalistur eTikasa da regulirebaze kamaTi
gaacxovela. tabloidebi eTikurobiT arc arasodes gamoirCeodnen, maT
Soris `News of the World~-ic (NoW), _ News Corporation- is britanuli
tabloidi, romelic skandalis mTavari monawile gaxda. Tumca,
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