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ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

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ganvixiloT niusis, rogorc komunikaciis gzebis specifikuri nakrebis<br />

ideologiuri statusi.<br />

gvauwyeben ra romelime movlenis Sesaxeb, magram gverds uvlian<br />

sxvebs, amiT gazeTebi da axali ambebis sxva media-saSualebebi TviTon<br />

qmnian imas, rac SeiZleba niusad miviCnioT. aqedan gamomdinare, niusis<br />

diskursi aris gare samyaros ideologiis gamovlineba, radgan igi Tavad<br />

arCevs, risi Setyobinebaa saWiro da raze unda gamaxvildes yuradReba.<br />

gazeTebis semiotikuri analizi moiTxovs imis gaTvaliswinebasac, Tu<br />

rogori tipis gzavnilebis gadmocema xdeba niusis diskursis kodebis<br />

meSveobiT; aseve sayuradReboa is konteqstebic, romelTa farglebSic<br />

xdeba am gzavnilebis Seqmna mediis profesionalTa mier da Semdeg maTi<br />

dekodireba mkiTxvelebis mier. rac mTavaria, seriozuli yuradReba unda<br />

mivaniWoT niusis diskursis ideologiur mniSvnelobas.<br />

da mainc gverds ver avuvliT kiTxvas: `ra aris is `realuri<br />

sinamdvile~ romlis gagebasac mas-mediis saSualebebiT vcdilobT~<br />

TviT filosofiuri realizmis warmomadgenlebic ki eTanxmebian im<br />

mosazrebas, rom samyaros Sesaxeb Cveni warmodgenebisa da codnis didi<br />

wili iribi xasiaTisaa. Cven ise vRebulobT sagnebsa da movlenebs,<br />

rogori saxiTac maT media da teqnologiebi warmoaCenen. Candleri<br />

gvafrTxilebs, rom vinaidan miRebuli gamosaxulebebi verasodes iqnebian<br />

imis zusti aslebi, ris Sesaxebac gviamboben, amitom isini ver iqnebian<br />

neitralurni da gamWvirvaleni, praqtikulad isini Tavad arian<br />

`realobis~ Semqmnelni, (Chandler).<br />

j. batlers ainteresebs, Tu ra aris is, rac realobas bundovanebis<br />

saburvels qveS amyofebs! (Butler 1999, 19). swored semiotika gvexmareba<br />

imaSi, rom es saburveli avxadoT WeSmaritebas, erTmniSvnelovnad,<br />

upirobod ar miviRoT reprezentaciebi, ar miviCnioT isini, rogorc<br />

`realobis anarekli~. igi saSualebas gvaZlevs, davakvirdeT da mivxvdeT,<br />

vis `simarTles~ gvTavazoben reprezentaciebi.<br />

saintereso mosazrebis avtoria d. slesi, romelic ar amtkicebs, rom<br />

samyaro mxolod niSnebis an teqstebis saxiT arsebobs, arc imas ambobs,<br />

rom niSnebis gareSe veraferi iarsebebda. magram mtkiced aris<br />

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