ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti ciuri ...

3.2. lingvisturi da vizualuri niSnebis gamoyeneba gazeTebis
sTaurebsa da fotosuraTebSi da maTi dekodirebis procesis
Taviseburebani qarTul da britanul presaSi
beWdviTi mediis semiotikuri analizis dros upirvelesad
gasaTvaliswinebelia kodebis is sistemebi, romlebsac sxvadasxva
gazeTebi iyeneben. d. arnoldi Tavis naSromSi “sagazeTo statiebis
kodireba” miiCnevs, rom kodirebas upirvelesad gansazRvravs niusis
Sinaarsi, anu is, Tu rogori tipis ambavTan gvaqvs saqme, _ aris Tu ara
igi axlad momxdari, pres-relizi, redaqtoris svetis saxiT mowodebuli
da sxva. amis mixedviT xdeba Sesabamisi kodebis _ moculobis, narativis,
gazeTSi statiisTvis adgili miCenis, fotoebis, saTaurebis da a.S.
SerCeva.
presis jixurSi gamofenili gazeTebisaTvis Tvalis erTi
gadavlebiTac naTeli xdeba, rom isini bevri niSniT gansxvavdebian
erTmaneTisagan, magaliTad, fotoebiTa da saTaurebiT (headlines).
ufro dakvirvebuli Tvali ki aRmoaCens, rom isini aseve
gansxvavdebian lingvisturi xerxebiTa da Txrobis toniT. marTalia,
arsebobs ramdenime zogadi miTuri mniSvneloba, romelic yvela
gazeTisaTvis saerToa (magaliTad, niusi unda iyos relevanturi,
myiseuli da mniSvnelovani), magram amasTan erTad, arsebobs mravali gza
niusebis lingvisturi da vizualuri niSnebiT kodirebisa. es
gansxvavebebi gavlenas axdenen ara marto axali ambebis Sinaarsze, aramed
maTi wakiTxvis da gagebis gzebzec.
gazeTebis kiTxva, bunebrivia, saTaurebiT iwyeba. erT-erTi
ganmartebis Tanaxmad, saTauri (headline) aris sagazeTo statias
wamZRvarebuli teqsti, romelic migviTiTebs statiis xasiaTze.
saTaurebis mizania mkiTxvelis yuradRebis swrafi mipyroba da
interesis aRZvra statiisadmi. hedlainebs gazeTis nomris gamomSvebi
redaqtori igonebs, Tumca xSirad saTaurs statiis avtoric wers da Tu
ambavi Zalian mniSvnelovania, mas didi SriftiT awyobils gazeTis
pirvelive gverdze beWdaven.
91